What Later Does
Later is primarily a calendar-focused social media scheduling platform that allows users to visualize, schedule, and publish content on various social media channels, including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and even YouTube. It is particularly tailored for Instagram users but also supports other major social media platforms.
Key Features and Functionality
Visual Content Calendar
Later features a robust visual content calendar that enables users to schedule and organize their content visually. This calendar allows for drag-and-drop simplicity, where users can easily place media files into their content calendar and plan their feed in advance.
Post Builder
The post builder is a central tool that lets users create and schedule posts across multiple social media channels. It includes features such as adding captions, tags, locations, and bio links. Later also offers an AI caption writer, hashtag suggestions, and an image and video editor to ensure posts are optimized for each platform.
Media Library
Later provides a well-organized media library where users can upload, store, and manage their media files, including photos, videos, and GIFs. Users can add captions, tags, and location information to each media file, making it easy to search and locate content when scheduling.
Analytics and Insights
The platform offers detailed analytics and insights on content performance and audience engagement. This includes data on post performance, audience metrics, and hashtag effectiveness, allowing users to make data-driven decisions about their content strategy.
Link in Bio
Later’s Link in Bio feature allows users to create a customizable landing page with multiple links, overcoming Instagram’s one-link-in-bio limitation. This page can be used to drive traffic to various web pages, such as e-commerce stores, blog posts, and other business pages. It also includes features like social icons, buttons linking to websites, and the ability to mirror Instagram grids with links to relevant business pages.
Collaboration and Team Management
Later offers collaboration tools that make it easy for teams to work together on social media planning and scheduling. Features include multi-user access and the ability to collect submissions from content creators.
Auto-Publishing and Scheduling
The platform supports automatic publishing of posts on Instagram, as well as scheduling for other social media platforms. Users can schedule posts in advance, including Instagram Stories, Reels, and carousels.
Integration with Other Tools
Later integrates with various stock photography and design tools like Unsplash and Canva, allowing users to search for and use royalty-free images and create visually appealing graphics directly within the platform.
Search & Repost
For Instagram, Later offers a Search & Repost feature that allows users to find and repost content using hashtags, adding it to their media library for future scheduling.
Pricing and Plans
Later offers a free plan as well as three paid plans: Starter ($25/month), Growth ($45/month), and Advanced ($80/month). Each plan varies in the number of social sets, users, posts per profile, and the depth of analytics provided. Annual payments offer a 17% discount on the paid plans.
Conclusion
In summary, Later is a powerful tool for social media management, offering a range of features that simplify content planning, scheduling, and analytics, making it an ideal solution for both individuals and businesses looking to optimize their online presence.