Meltwater Overview
Meltwater is a comprehensive platform that provides media, social, and consumer intelligence solutions, empowering businesses to make data-driven decisions and gain a competitive edge. Here’s an overview of what the product does and its key features:
What Meltwater Does
Meltwater is designed to collect and analyze vast amounts of data from over 6 million sources, including online news, social media, print media, broadcast media, and podcasts. This data is then transformed into actionable insights using advanced AI technologies, helping businesses understand and engage with their audiences, manage their brand reputation, and drive strategic outcomes.
Key Features and Functionality
Media Monitoring & Analysis
Meltwater allows users to monitor unlimited keywords across various media channels, including online news, social media, print, broadcast, and podcasts. It provides real-time notifications, customizable dashboards, and the ability to benchmark against competitors. Users can also translate content, export results to Excel, and access content and dashboards via the Meltwater mobile app.
Social Listening & Analytics
The platform offers robust social listening capabilities, enabling businesses to explore insights and trends on social media. This includes sentiment analysis, social measurement, and the identification of influencers and trending hashtags.
Media Relations
Meltwater helps users reach key journalists and influencers through its media relations tools. The recent introduction of the AI Journalist Search feature allows teams to find the most relevant journalists for any given story by analyzing the meaning and messaging of content.
Social Media Management
The platform includes tools for engaging with customers on social media, managing social campaigns, and scheduling content through a content calendar. It also features a shared inbox for collecting customer messages from multiple social channels and approval workflows for ensuring content is approved before publication.
Consumer Intelligence
Meltwater provides in-depth insights into audience demographics, interests, affinities, and behaviors. It helps in identifying and segmenting audiences, creating buyer personas, and understanding user-generated content (UGC).
Influencer Marketing
The platform allows users to identify, segment, and collaborate with influencers. It includes features for managing influencer partnerships, tracking Instagram stories from unauthenticated influencers, and automating influencer marketing program workflows.
Sales Intelligence
Meltwater offers tools to increase sales revenue by providing insights that tie social activity to business results such as leads, conversions, and sales.
Data & API Integration
The platform supports data integration through APIs, allowing users to connect their data and leverage it across various tools and workflows.
Reporting & Dashboards
Meltwater provides customizable reports and dashboards, enabling users to create tailored analytics and quick insights into brand performance. The recent introduction of Brand Analytics Tabs automates the analysis of brand insights from thousands of conversations and news stories.
AI-Powered Innovations
The 2024 Year-End Product Release introduced several AI-powered innovations, including an AI-Powered Platform Assistant to help teams complete tasks more efficiently, and updates to the Engage solution to enhance user experience and workflow efficiency.
Collaboration and Access Control
The platform supports team collaboration with features like version control, user rights/roles, and approval workflows. It also allows administrators to assign permissions and access levels to different users or teams.
Conclusion
In summary, Meltwater is a powerful tool that leverages AI and vast data sources to provide businesses with the insights and tools needed to manage their brand reputation, engage with audiences, and drive strategic outcomes across PR, marketing, research, and sales.