Planable is a comprehensive social media management tool designed to streamline the process of planning, collaborating, approving, and scheduling social media posts for teams and businesses. Here’s an overview of what Planable does and its key features:
What Planable Does
Planable is an all-in-one platform that helps digital marketing teams and businesses manage their social media presence more efficiently. It centralizes the entire social media management process, allowing teams to create, edit, schedule, and publish posts across multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
Key Features and Functionality
Visual Content Calendar
Planable offers an intuitive visual calendar that enables teams to plan and schedule social media posts visually. This calendar view helps in organizing and tracking upcoming content easily.
Collaboration Tools
The platform is equipped with robust collaboration features, including real-time feedback, discussion threads, and clear content approval processes. Team members can collaborate on a single post, leave comments, and engage in discussions directly on the posts. This ensures that all content meets the necessary standards before publishing.
Post Preview and Editing
Planable allows teams to preview social media posts before they go live, enabling quick and easy editing and adjustments. The platform also includes an image and video editor to adjust assets for each channel in one place.
Automated Publishing
The tool supports automated publishing of social media posts, saving time and effort for the team. Additionally, features like bulk scheduling and RSS feed integration further enhance the efficiency of content management.
Performance Analytics
Planable provides detailed social media analytics and reporting tools. Users can track engagement metrics, analyze hashtag performance, and gain insights into audience interaction. While the analytics are fundamental and suitable for basic performance tracking, they help teams refine their content strategies accordingly.
Multi-Platform Integration
The platform supports integration with multiple social media platforms, allowing teams to manage all their social media channels in one place. This includes features like Instagram collaboration posts, LinkedIn carousel posts, and more.
Custom Branding and Approval Workflows
Planable allows for custom branding to ensure all social media posts are consistent with the company’s brand guidelines and visual identity. The platform also features approval workflows, which promote structured review and ensure content meets the necessary standards before publishing.
Mobile App and Additional Tools
Planable offers a mobile app that allows users to create, edit, review, and approve content on the go. Other features include AI-empowered content creation, a drag-and-drop interface, content tagging, and integration with third-party tools.
User Permissions and Access Management
The platform includes robust access management, allowing teams to assign specific roles and permissions to different team members. This helps maintain content integrity and ensures that only authorized personnel can make changes or publish content.
In summary, Planable is a powerful tool that streamlines social media management by offering a range of features that enhance collaboration, scheduling, and analytics. It is particularly useful for teams looking to improve their social media workflow, maintain a consistent brand presence, and optimize their content strategy.
