Product Overview of Scoop.it
Scoop.it is a comprehensive content automation platform designed to assist individuals and online businesses in managing, curating, and distributing content efficiently. Here’s a detailed look at what Scoop.it does and its key features.
What Scoop.it Does
Scoop.it positions users as content curators, enabling them to gather, organize, and share relevant content from various sources across the web. The platform combines advanced curation tools with robust sharing functionalities, making it easier to create and maintain a meaningful web presence. It is particularly useful for marketers, consultants, entrepreneurs, startups, enterprises, and SMEs looking to enhance their online visibility and engage their audiences effectively.
Key Features and Functionality
Content Curation and Discovery
- Scoop.it allows users to curate content from the web using a bookmarklet that can be added to the browser’s bookmarks bar. Users can “scoop” content from the web and add it to their topic pages.
- The platform features a content suggestion engine powered by big-data semantic technology, which recommends relevant content based on the keywords and sources specified by the user.
Content Management
- Users can create their own blog-like entries by adding titles, images, and text.
- The platform supports rescooping content from other topics, allowing users to add material they find valuable to their own topic pages.
Social Media and Multi-Channel Integration
- Scoop.it integrates with various social media platforms such as LinkedIn profiles and company pages, Facebook pages, Buffer, Tumblr, and Yammer. This allows users to share their curated content automatically or schedule it for later across multiple channels.
Content Scheduling and Distribution
- Users can schedule content to be published at a later time, ensuring consistent content distribution.
- Content can be shared through direct links, email newsletters, or by embedding HTML code snippets. The platform also supports distribution on platforms like Pinterest, Mix (formerly StumbleUpon), and GaggleAMP.
Analytics and Reporting
- Scoop.it provides analytics and reporting tools to track the performance of the curated content. This helps users understand the engagement and impact of their content.
Customization and Branding
- The platform offers customizable templates and the ability to set up SEO-optimized content hubs that match the user’s brand identity.
- Users can add their own perspective to each scoop to enhance SEO and engagement.
Collaboration and Engagement
- Scoop.it supports team collaboration, allowing multiple users to work together on content curation and distribution.
- The platform includes a Reaction section where users can interact with each other, tag comments, and engage more deeply with the content.
Additional Features
- Scoop.it offers integration with WordPress, RSS feed integration, and support for single sign-on (SSO).
- It includes a mobile app, enabling users to manage and publish content on the go.
- The platform also supports email newsletter integration and content tagging for better organization.
Customer Support and Platforms
- Scoop.it provides customer support through phone and training.
- The platform is available on both Android and iOS, ensuring accessibility across different devices.
In summary, Scoop.it is a powerful tool for content curation, management, and distribution, offering a wide range of features that help users streamline their content marketing efforts and engage their audiences more effectively.