Product Overview of StoryTagger
What is StoryTagger?
StoryTagger is an innovative video storytelling platform designed to capture, share, and utilize user-generated content (UGC) within organizational settings. It transforms the way companies harness the power of employee stories to drive change, learning, and growth. Developed by LearnerLab, a Learning Communications Consultancy, StoryTagger is tailored for Learning, Talent, and People teams to leverage authentic employee experiences.
Key Features and Functionality
Guided Storytelling
StoryTagger employs a guided approach to storytelling, using structured templates and prompts to help employees confidently share their work experiences without the need for live interviews. This method ensures that the stories captured are meaningful, on-point, and aligned with the organization’s goals.
User-Friendly Interface
The platform is accessible via both mobile and desktop apps, making it easy for employees to record their stories using the latest technologies to optimize audio, lighting, and video quality. The interface is designed to be simple and intuitive, reducing anxiety and complexity associated with manual recording.
Campaign Manager
The Campaign Manager is a powerful admin dashboard that simplifies the entire curation process. It allows administrators to design interview frameworks, manage engagement, moderate and share videos, and track the performance of the stories. This tool automates many tasks, such as sending invitations, reminders, and thank-you messages to participants.
Reflect and Record
StoryTagger provides a step-by-step reflective process that guides employees in shaping their stories. Users can create on-screen notes to ensure all essential details are captured, balancing detail, speed, and authenticity. The recording process is broken down into short videos following specific questions, which are then automatically merged and compressed for easy sharing.
Localization and Accessibility
The platform includes a Subtitle Studio feature that generates AI-powered transcripts, translates stories into common languages, and adds time-coded subtitles to the videos. This ensures that stories can be shared and understood globally.
Customization and Scalability
Administrators can customize story templates and questions to fit specific organizational needs. StoryTagger is scalable, allowing companies of all sizes to develop an affordable and repeatable process for capturing and sharing employee stories.
Security and Control
The platform provides administrators with complete control over who can view the submitted stories, ensuring that the content remains within the intended audience and is not shared as part of a social network.
Benefits
- Engagement and Culture Development: StoryTagger helps in developing a more inclusive and connected workplace culture by sharing real stories from employees across all levels of the organization.
- Learning and Development: It enhances learning transfer, talent development, and culture change initiatives by making employee-generated content a central part of the learning process.
- Cost Efficiency: The platform reduces production costs associated with traditional corporate video production methods, such as live interviews and extensive editing.
Conclusion
StoryTagger is a powerful tool for organizations looking to harness the authentic voices of their employees to drive real change, improve engagement, and enhance learning and development initiatives. With its guided storytelling approach, user-friendly interface, and robust administrative tools, StoryTagger stands out as a must-have platform for any Learning, Talent, and People team.