What Textio Does
Textio is an advanced augmented writing platform designed to enhance the effectiveness and impact of written content, particularly in the realms of recruitment, marketing, and general business communication. Textio leverages cutting-edge AI, machine learning, and generative AI to help users craft compelling, inclusive, and impactful content. The platform is tailored to optimize the quality of a brand’s writing, ensuring that messages resonate with the intended audience and promote diversity, equity, and inclusion (DEIB) initiatives.
Key Features and Functionality
Content Optimization
Textio analyzes and improves company content such as job listings, emails, and other hiring materials. It uses predictive models and real-world outcomes from over a quarter billion job listings to provide tailored guidance and scoring to attract the right candidates.
Textio Score
This feature grades every piece of content to predict its effectiveness in attracting candidates. Higher-scoring content is more likely to appeal to a diverse pool of applicants, including women and people of color.
Bias Mitigation and Inclusive Language
Textio helps eliminate unconscious bias in writing by providing metrics and insights to identify and correct problematic language patterns. It promotes the use of inclusive language to reach a broader audience.
Document Library and Workflow Management
The platform includes a superpowered document library where users can track the status of documents (Draft, Shared, Finished) and collaborate with colleagues in real-time. This feature also allows for easy reuse of finished documents and maintains a record of the Textio Score and gender tone at the time of publication.
Automatic Job Type Detection and Location-Specific Guidance
Textio automatically detects the type of job being written and provides location-specific guidance, ensuring that the language used is tailored to attract the right candidates for the specific role and location.
Grammar and Language Tools
The platform includes built-in grammar checking and language tone detection, helping users avoid grammatical errors and maintain a consistent tone in their writing.
Custom Brand Guidance
Textio allows companies to program custom guidance based on their brand preferences, ensuring all content is on-brand and consistent across different communications.
Analytics and Insights
The platform offers an analytics dashboard that provides insights into how messaging appeals to different generations and demographics, helping companies refine their communication strategies.
Integration with Other Tools
Textio can be integrated with various HR systems, applicant tracking systems (ATS), and platforms like LinkedIn, making it seamless to incorporate into existing workflows.
In summary, Textio is a powerful tool for enhancing the quality, inclusivity, and effectiveness of business writing, particularly in recruitment and talent acquisition, by leveraging advanced AI and data-driven insights.