Product Overview of Zerys
Zerys is a comprehensive content creation platform designed to streamline and enhance the content marketing processes for businesses and marketing agencies. Here’s a detailed look at what Zerys does and its key features:
What Zerys Does
Zerys serves as a one-stop solution for planning, creating, and managing content marketing strategies. It integrates inbound and outbound marketing strategies, allowing users to create and schedule various types of content, including social posts, blog articles, white papers, and ebooks. The platform is tailored to help users generate high-quality, engaging content that can be ranked, clicked, shared, and loved by their audience.
Key Features and Functionality
Content Strategy Planning
- Zerys enables users to plan their content calendar effectively using tools such as keyword research and title suggestion features. These tools help in identifying topics that are likely to interest the target audience and suggest engaging titles based on current industry trends.
Access to Freelance Writers
- The platform provides access to a vast network of over 85,000 freelance writers, bloggers, and journalists. Users can audition new writers or assign tasks to their favorite writers, ensuring content is created by experts in the specific industry.
MatchMaker Technology
- Zerys’s MatchMaker technology automatically matches users with the best possible writing candidates, saving time and ensuring high-quality content.
Editorial Calendar and Project Management
- The platform offers a centralized dashboard where users can organize all their content creation projects. This includes submitting content creation instructions, managing the editing and optimizing phase, and transferring finished pieces to CMS platforms like WordPress.
Content Creation and Revision
- Users can request revisions from writers or hire Zerys editors to fine-tune and polish the content to perfection. This ensures that the final content meets the desired standards.
Integration and Publishing
- Zerys allows seamless integration with various CMS platforms, enabling users to publish content with just one click. Additionally, it integrates with other tools like HubSpot, enhancing the overall content management process.
Visual Content
- The platform provides access to over 20 million Shutterstock photos and videos, allowing users to publish visual content alongside their written content.
Cost-Effective and Efficient
- Zerys helps in scaling content creation efficiently, reducing the time and cost associated with content procurement. It eliminates the need for writer overhead and allows businesses to access talented writers without the expense of hiring in-house talent or working with an agency.
Customer Satisfaction
- Users only pay for content if they are 100% satisfied, ensuring a high level of quality and client satisfaction.
Benefits
- Time Savings: Zerys minimizes the time required to manage content creation, allowing businesses and agencies to focus on other critical tasks.
- Cost Efficiency: It reduces the average cost per article procurement and eliminates overhead costs associated with hiring writers.
- Quality Content: The platform ensures access to high-quality, specialized writers, leading to better SEO results, enhanced branding, and increased engagement.
- Ease of Use: The user-friendly interface and straightforward dashboard make it easy for teams to access and manage content creation processes.
In summary, Zerys is a powerful and user-friendly content creation platform that simplifies the entire content marketing process, from planning and creation to publication, while ensuring high-quality and cost-effective results.