AskYourTargetMarket (AYTM) Product Overview
AYTM, or Ask Your Target Market, is an agile consumer insights platform designed to help businesses rapidly gather and analyze actionable consumer feedback. This comprehensive tool is tailored for market researchers, product managers, and marketers who need to make informed decisions quickly.
Key Features and Functionality
Survey Authoring Tool
AYTM features an intuitive and robust survey authoring tool that allows users to create complex surveys with advanced question types, image uploads, and randomization options. This tool combines quantitative and qualitative research capabilities, includes built-in best practices, and pre-built logic, eliminating the need for complex scripting.
Audience Targeting
The platform’s predictive sample engine provides access to over 100 million respondents through proprietary and partner panels, including the highly respected PaidViewpoint panel. Users can precisely target and segment their audience using demographic, psychographic, and behavioral attributes, ensuring they reach the exact consumers needed for their research.
Real-Time Analytics and Insights
AYTM’s automated analytics dashboard visualizes survey data in real-time, offering advanced analysis capabilities, customizable reports, and stunning data visualizations such as charts, heatmaps, and more. Users can export data in various formats, including raw data, SPSS, Excel, and PPT, and perform banner tables (crosstabs) and significance testing.
AI-Powered Research Assistant
AYTM recently introduced Skipper, an AI research assistant that helps generate survey drafts, translate surveys, and provide AI-assisted summaries of key findings. This feature accelerates and enhances various stages of the insights process, making research more efficient and effective.
Comprehensive Research Capabilities
AYTM supports a wide range of research applications, including advertising research, pricing research, product development research, strategy research, and tracking research. The platform is versatile enough to handle DIY research, omnibus surveys, and other specialized research needs.
Pricing and Accessibility
AYTM offers three main pricing tiers: Lite, Plus, and Max. The Lite plan is free and provides basic research tools, while the Plus plan costs $150 per month (or $1,440 annually with a 20% discount) and includes advanced question types, exports, and analysis tools. The Max plan is custom-priced for more complex enterprise-level needs. This tiered pricing makes AYTM accessible to teams of all sizes, from early-stage startups to established brands.
Benefits
- Efficient Insights Gathering: AYTM centralizes and streamlines core market research functions, enabling teams to efficiently capture nuanced consumer insights.
- User-Friendly Interface: The platform is designed to be intuitive, making it easy for teams to tap into the voice of their target customers without deep market research expertise.
- Cost-Effective: AYTM offers a robust, user-friendly, and budget-friendly toolkit, ideal for small to mid-sized businesses and lean go-to-market teams.
- Real-Time Data: The platform provides real-time analytics, allowing users to quickly uncover key insights and trends from their consumer research data.
In summary, AYTM is a powerful and user-friendly market research platform that combines survey tools, audience targeting, and analytics capabilities to help businesses quickly gather actionable consumer insights. Its features and functionality make it an invaluable tool for validating product-market fit, testing messaging and positioning, and informing critical business decisions.