Keyhole Overview
Keyhole is a comprehensive social media analytics and monitoring platform designed to help marketers, brands, and organizations optimize their social media strategies and engagement. Here’s a detailed look at what Keyhole does and its key features:
What Keyhole Does
Keyhole is primarily a social media tracking and analytics tool that monitors social media channels such as Twitter, Instagram, and Facebook. It provides real-time data and insights to help users understand how their brand, products, or campaigns are perceived on social media. The platform is geared towards improving ROI, enhancing brand engagement, and managing social media campaigns effectively.Key Features and Functionality
Social Listening and Monitoring
- Keyhole tracks brand mentions, keywords, and hashtags across various social media platforms, providing detailed reports on the quality and quantity of conversations about a brand or product.
- It includes features like brand monitoring, competitor analysis, and market research to help users stay informed about their brand’s online presence.
Hashtag and Keyword Tracking
- Keyhole allows users to track hashtags and keywords in real-time on Twitter and Instagram, helping them stay on top of trends and measure the performance of their campaigns.
Influencer Identification and Tracking
- The platform identifies influencers who are talking about a brand and measures their influence over social communities. It also provides recommendations on how to optimize influencer engagement.
Social Analytics and Reporting
- Keyhole offers robust analytics capabilities, including post performance tracking, follower analysis, and sentiment analysis. It determines whether mentions of a brand are positive, negative, or neutral.
- Users can access custom reports and dashboards to measure social activity and engagement opportunities. Reports can be exported in various formats such as .xls, .csv, or .pdf.
Dashboard and Live Monitoring
- The platform features a simple and shareable visual dashboard that aggregates important social media metrics into one place. This includes campaign and event tracking data, influencer performance, brand visibility metrics, and competitor data.
Competitor Analysis
- Keyhole gathers and compares social data from competitors, allowing users to benchmark their progress and keep tabs on the competition.
Automated Reporting and Alerts
- The platform provides automated reporting features, including daily benchmarking of KPIs such as follower growth and best posting times. Users can also set up alerts for specified user activity.
Advanced Data Management
- Keyhole offers advanced data filtering capabilities, historical data access, and the ability to analyze data within any specified time period. It also includes demographic analysis and sentiment analysis to filter posts by positive, neutral, or negative sentiment.
Integration and Support
- The platform supports API integration with internal systems and offers dedicated support, including email support, online help desk, and phone support within 24 hours.