Product Overview of Klear
Klear, now an integral part of the Meltwater ecosystem following its acquisition in 2021, is a comprehensive influencer marketing platform designed to help brands and agencies execute highly targeted and effective influencer marketing strategies.
What Klear Does
Klear specializes in connecting brands with the most relevant influencers who can resonate with their target audiences. The platform leverages sophisticated AI algorithms and extensive data analytics to provide unparalleled insights into influencer performance and audience demographics.
Key Features and Functionality
Influencer Discovery
Klear boasts a vast database of around 30 million influencer profiles, enabling users to find the best matches for their campaigns using real-time analytics and advanced AI algorithms. The platform offers more than 60,000 topic areas to categorize influencers, ensuring highly targeted searches.
Influencer Analysis and Scoring
Klear’s Influencer Score is a unique feature that quantifies an influencer’s influence on a scale of 0-100, based on dozens of metrics. This scoring system adds significant accuracy to influencer selection strategies, helping brands partner with influencers who drive the most impact.
Advanced Audience Demographics
The platform provides a 360° view of an influencer’s audience, segmented by age, gender, location, and interest. This is achieved through a combination of first-party data and inferred demographics, giving users a comprehensive understanding of the audience alignment with brand goals.
Campaign Management
Klear includes robust campaign management tools that streamline the process of creating, executing, and tracking influencer campaigns. Features such as content approval, project status tagging, and automated payment and contract management simplify the collaboration between brands and influencers.
Social Listening and Monitoring
Klear’s listening feature, known as “monitors,” allows brands to track competitors, analyze mentions, engagement, and follower growth across various social media platforms. This provides valuable social intelligence, enabling brands to compare their performance against competitors and adjust their strategies accordingly.
Brand Safety
The platform includes a Brand Safety feature that helps identify influencers whose past content aligns with the brand’s values. This is achieved through filtered keywords and safety audits, ensuring that collaborations are positive and supportive of the brand’s message.
Integration and Reporting
Klear integrates with ecommerce platforms and offers comprehensive reporting and analytics. Users can review influencer performance across multiple social networks, including Instagram, TikTok, and more, and access easy-to-read graphs and summaries that break down engagement and other key metrics.
Integration with Meltwater
As part of the Meltwater ecosystem, Klear benefits from enhanced resources and global reach. The integration ensures that users can access the same powerful tools and features under the Meltwater umbrella, with no changes to the existing workspace or login credentials. This partnership aims to establish Klear as a leading all-in-one platform for marketing and PR teams.
In summary, Klear is a powerful influencer marketing platform that offers advanced analytics, comprehensive campaign management, and robust social listening capabilities, making it an essential tool for brands seeking to optimize their influencer marketing strategies.