Mentionlytics Overview
Mentionlytics is a comprehensive Web and Social Media Monitoring platform designed to facilitate intelligent brand management by tracking and analyzing mentions of your brand, products, competitors, and industry-related keywords across various online sources.
Key Functionality
- Automated Mention Tracking: Mentionlytics automatically scans social media platforms such as Twitter, Instagram, Facebook, YouTube, LinkedIn, and Reddit, as well as web sources including news and blogs, to capture mentions related to your predefined keywords.
- Advanced Sentiment Analysis: The platform includes a sophisticated sentiment analysis feature that detects the emotional tone of each mention, categorizing them as positive or negative. This helps in understanding the public’s perception of your brand.
- Social Intelligence Advisor (SIA): Mentionlytics features an AI-driven service called SIA, which analyzes the gathered data to provide actionable insights and personalized suggestions for brand management. SIA goes beyond data collection, offering optimal recommendations to enhance your web and social presence.
- Influencer Identification: The platform helps identify top influencers who are mentioning your brand, allowing you to engage with key stakeholders and leverage their influence.
- Customizable Filtering: Users can filter results by keyword, source, sentiment, country, language, and other criteria to refine their monitoring and analysis. This includes the ability to create complex boolean queries to extract specific data.
- Real-Time Monitoring and Reporting: Mentionlytics provides real-time analytics and detailed reports, enabling you to stay updated on conversations about your brand. You can export data to Excel or PDF files for further analysis or presentation.
- Competitive Benchmarking: The platform allows you to monitor your competitors’ online presence, track market trends, and compare your performance against industry benchmarks.
- User-Friendly Interface: Mentionlytics is designed to be easy to use, making it accessible for both beginners and advanced users. It offers a comprehensive overview page and detailed mention data pages, along with a filter bar to narrow down results.
Target Users
Mentionlytics is tailored for a variety of users, including:
- Startups and Small Businesses: To find marketing leads, grow their business, and understand their industry.
- Medium to Large Enterprises: To discover customer and press feedback, prevent crises, and monitor competitors.
- Public Figures, Artists, and Politicians: To track what the press and their fans or critics are saying about them.
- Marketing and Public Relations Agencies: To provide a complete monitoring platform for their clients, enhancing their services with data and reports.
Pricing
Mentionlytics offers several pricing plans to cater to different needs:
- Basic: $49/month
- Essential: $99/month
- Advanced: $199/month
- Pro: $299/month
- Agency: $450 /month
A free trial is available, but there is no free version of the service.
In summary, Mentionlytics is a powerful tool for managing online reputation, tracking market trends, and gaining valuable insights from social and web data, making it an essential asset for any organization seeking to leverage social media analytics effectively.