What Oktopost Does
Oktopost is tailored to help B2B marketers manage, monitor, and measure their social media activities effectively. It integrates social media management, social listening, and employee advocacy into a single platform, enabling teams to engage with customers and prospects, gain actionable insights, and prove the ROI of their social media efforts.
Key Features and Functionality
Social Publishing
Oktopost allows users to schedule social media posts across multiple networks from a single interface. It supports bulk post creation, scheduling, and approval workflows to ensure consistency and quality in content. Users can organize posts into campaigns for better content management and analytical reporting.
Social Analytics
The platform provides robust analytics tools, including custom reports, cross-channel analytics, and engagement metrics. This allows marketers to take a data-driven approach to their social media strategy, identify which posts and campaigns drive lead generation, and attribute social media activity to existing leads and customer journeys.
Content Discovery
Oktopost helps users discover and share relevant content quickly, positioning their company as a thought leader in the market. It streamlines the process of finding and sharing the latest industry trends, news, and insights.
Social Customer Care
The platform consolidates comments, mentions, and messages from all social networks into a single inbox, enabling timely and context-aware follow-ups. Team members can respond directly from Oktopost, enhancing customer service.
Employee Advocacy
Oktopost includes a built-in employee advocacy tool that encourages employees to promote the company through their personal social profiles. This tool provides shared workflows, campaigns, and reporting, making it easy for employees to discover, filter, recommend, and share pre-approved company content. It also allows segmentation of posts by topics, departments, regions, and language, and offers comprehensive reporting to measure the impact of advocacy on brand amplification and revenue generation.
AI-Assisted Tools
Oktopost has integrated OpenAI’s GPT-3 technology to streamline content creation. These AI-assisted tools help users modify and generate new ideas for messages that resonate with different audiences, enabling social media managers and advocates to create customized posts efficiently.
Integration and Compliance
Oktopost integrates natively with major CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, Eloqua, and Microsoft Dynamics 365. It also integrates with tools like bit.ly, Giphy, and Canva for content creation. The platform includes features to protect the company’s reputation by banning specific words and phrases and allows for emergency actions like pausing or purging all social activities.
Mobile and Accessibility
Users can manage and publish content on the go using the Oktopost mobile app. The platform also offers various user permission settings, from admin to read-only mode, to ensure controlled access and collaboration.
Conclusion
In summary, Oktopost is a powerful tool for B2B marketers, offering a suite of features that streamline social media management, enhance employee advocacy, and provide deep analytics to measure the impact of social media activities on business outcomes.