SharpSpring Overview
SharpSpring, now integrated as part of Constant Contact Lead Gen CRM, is a comprehensive and dynamic marketing automation platform designed to enhance the efficiency and ROI of businesses, particularly those in the B2B sector.
What SharpSpring Does
SharpSpring is an all-in-one growth platform that integrates marketing automation, CRM, email marketing, and social media management into a single suite. It aims to streamline sales and marketing activities, drive more leads, convert these leads into sales, and optimize the ROI on marketing efforts.
Key Features and Functionality
Marketing Automation
SharpSpring offers robust marketing automation capabilities that streamline complex marketing tasks. This includes features like:
- Behavior Tracking: Monitors how leads interact with your content and website.
- Lead Scoring: Assigns scores to contacts based on their engagement, page tracking, and interactions with your content. The system also includes a decay tool to adjust scores when prospects are inactive.
- Email Automation: Allows for the creation of personalized email campaigns that track and respond based on user behavior. It includes an email designer, dynamic email content, and a library of responsive templates.
CRM Capabilities
SharpSpring has a built-in CRM that integrates sales and marketing efforts seamlessly. Key CRM features include:
- Contact Management: Collects and consolidates consumer data from various sources, allowing for comprehensive contact profiles.
- Opportunity Management: Enables the tracking and automation of the customer’s journey through the sales funnel, with customizable deal stages and a drag-and-drop interface to manage pipeline stages.
- Unlimited Users and Contacts: SharpSpring’s CRM is easy to use and does not limit the number of users or contacts, making it suitable for businesses of all sizes.
Email Marketing
The platform offers advanced email marketing capabilities, including:
- Custom Email Design: Allows for the creation of custom emails in real-time using pre-designed templates and an HTML editor.
- Dynamic Email Content: Personalizes emails to individual leads and customers based on their interactions and data.
Social Media Integration
SharpSpring integrates social media management tools, enabling businesses to:
- Manage Social Media Campaigns: Send and manage posts across various social media platforms directly from the CRM.
- Collect Customer Data: Links customer data from social media interactions to the appropriate contacts in real-time.
Landing Page and Form Builders
The platform includes tools for creating web assets to capture leads:
- Dynamic Landing Page Builder: Allows for the creation of personalized landing pages using a point-and-click editor and dynamic content that adjusts based on visitor characteristics.
- Forms Automation: Features a dynamic form builder with a drag-and-drop WYSIWYG framework, making it easy to build and integrate responsive web forms directly with the CRM.
ROI Tracking and Analytics
SharpSpring provides robust analytics and ROI tracking features:
- Campaign Analytics & Customizable Reports: Tracks the effectiveness of individual campaigns and marketing channels, attributing sales numbers to specific campaigns and calculating ROI.
- Google AdWords Integration: Enables complete ROI monitoring from one place, including dynamic call tracking.
Visitor ID and Lead Capture
The platform includes:
- Visitor ID: Identifies anonymous web visitors based on their IP address and integrates with Zoom Info to access contact information of employees from the company.
- Chatbots and Customizable Forms: Captures leads through customizable forms and chatbots, integrating with hundreds of business apps.
Additional Highlights
- Dynamic Content: Personalizes email and web content to distinct audiences based on their characteristics and past behaviors.
- Life of Lead: Provides a comprehensive view of all interactions a lead has throughout their buyer journey.
- Cost-Effectiveness: Offers a competitive pricing model with transparent, scalable plans and no long-term contracts.
SharpSpring is designed to be user-friendly, flexible, and adaptable to various business needs, making it an ideal solution for businesses looking to streamline their sales and marketing activities while maximizing their ROI.