Product Overview of Synthesio
Synthesio, a global leader in AI-enabled Consumer Intelligence and an Ipsos company, offers a comprehensive social media listening and analytics platform designed to provide businesses with a detailed and predictive understanding of their market and consumer base.
What Synthesio Does
Synthesio’s platform is built to aggregate and analyze social media data, as well as other online and offline sources, to deliver meaningful insights into a brand’s online presence. It helps companies track their online reputation, measure the ROI of social activities, manage consumer relationships, and stay ahead of market trends through advanced analytics and AI-powered tools.
Key Features and Functionality
Social Analytics
- Competitor Analysis: Synthesio allows users to gather and compare social data from competitors, enabling them to benchmark their progress and stay competitive.
- Follower Analysis: The platform analyzes and illustrates follower information, including demographics, location, and interests.
- Post Performance: It tracks engagement metrics for each piece of content to identify which types of content resonate best with the target audience.
Monitoring & Listening
- Social Measurement: Synthesio measures campaigns, brands, and products using quantitative metrics such as conversation volume and share of voice.
- Influencer Identification: The platform identifies influential individuals talking about the brand and their impact on social communities.
- Brand Monitoring: It monitors social media channels for brand mentions, reporting on the quality and quantity of conversations.
Data Management & Analysis
- Sentiment Analysis: Synthesio’s Automated Sentiment Analysis (ASA) technology, powered by machine learning, determines whether brand mentions are positive, negative, or neutral in over 20 languages.
- Social Reporting: Users can access custom reports and dashboards to measure social activity and engagement opportunities, with the ability to export data in various formats.
Advanced Analytics and AI
- AI-Powered Trend Detection: Synthesio’s Signals module uses AI to detect trends and provide insights, accelerating the time to gain valuable insights.
- Natural Language Processing (NLP): The platform’s NLP technology surfaces topics and trends automatically, presented in over 30 data visualization widgets.
Reporting and Dashboards
- Report Customizability: Users can manipulate and dig deeper into the data provided, with flexible reporting options.
- Report Exporting: Reports can be exported into .xls, .csv, or .pdf files.
- Scalability: The platform allows marketers to add, track, and measure multiple social media accounts.
Data Sources and Global Coverage
- Largest Collection of Data Sources: Synthesio features data from a wide range of mainstream and geo-specific social media sources, including Sina Weibo, Vkontakte, and WeChat, covering 195 countries in 80 languages.
Customer Support and Security
- Global Customer Success Team: Available 24/7 to help set up and optimize configurations, offering consultative best practices and tailored onboarding plans.
- Data Privacy and Security: Synthesio’s infrastructure is equipped with anti-DDoS protection and has been granted security certifications such as PCI DSS, ISO/IEC 27001, and SOC 1/SOC 2 (Type II).
Synthesio’s comprehensive suite of tools and features makes it an invaluable resource for businesses seeking to enhance their social media strategy, understand their consumers better, and maintain a strong online presence.