Talkwalker Overview
Talkwalker is a comprehensive consumer intelligence platform designed to help enterprises make informed, data-driven decisions by analyzing and understanding consumer conversations and sentiments across various media channels.
What Talkwalker Does
Talkwalker enables businesses to monitor, analyze, and act on social media conversations, media coverage, customer feedback, and other forms of online and offline data. This platform is tailored for enterprises seeking to enhance their brand positioning, optimize social strategies, manage reputation, and amplify their social presence.
Key Features and Functionality
1. Talkwalker Social Listening
This feature allows users to monitor and analyze social conversations around their brand, competitors, and industry. It provides insights into audience sentiment and helps identify trends, ensuring businesses stay connected with their consumers.
2. Talkwalker Social Benchmarking
This tool assesses a brand’s social media performance against competitors and industry standards. It helps in enhancing brand positioning and distinguishing the brand in a competitive market.
3. Talkwalker Media Monitoring
This feature gathers actionable insights from media coverage, including top publications, influencers, and journalists. It aids in developing a data-driven strategy to engage effectively with the media and amplify the brand message.
4. Talkwalker Customer Feedback Analytics
This product integrates customer feedback from reviews, surveys, support tickets, and other channels for comprehensive sentiment analysis. It deepens the understanding of customers by evaluating feedback alongside social data insights, enabling the creation of exceptional customer experiences.
5. Talkwalker Audience Insights
This feature helps businesses understand their audience better, discover new audiences for product launches and market entry strategies, and validate hypotheses on current consumer bases.
Advanced Capabilities
- AI-Powered Analytics: Talkwalker’s Blue Silk™ AI technology provides quick insights through features like 1-Click Classifier, 1-Click Summary, and Conversation Clusters 2.0, simplifying data segmentation and analysis.
- Real-Time Analytics: The platform offers real-time insights from social networks, media, reviews, and other channels, ensuring timely decision-making.
- Global Coverage: Talkwalker covers over 187 languages and monitors 150 million websites, as well as discussions on 10 social networks, including Twitter, Instagram, and Facebook.
- Image and Speech Recognition: The platform includes AI-enabled image recognition and visual analytics to track how brand assets are being used.
Additional Features
- Customizable Dashboards: Users can create personalized dashboards to track specific metrics and KPIs.
- Influencer Identification: Identify and track interactions with influencers to enhance influencer marketing campaigns.
- Crisis Management: Real-time alerts and monitoring help in managing brand reputation and responding to crises promptly.
- Campaign Tracking: Monitor and analyze the performance of social media campaigns across multiple platforms.
- Automated Reports: Generate customizable reports in various formats (Word, PDF, PowerPoint) and export data to CSV, Excel, or RSS for further analysis.
Pricing and Support
Talkwalker offers different pricing plans, including Basic ($500/month), Corporate ($1000/month), and Enterprise ($2200/month). The platform supports various businesses, from startups to enterprises, and provides customer support via phone. It is accessible on both Android and iOS platforms.
In summary, Talkwalker is a robust platform that leverages advanced AI and real-time analytics to provide comprehensive insights into consumer behavior, media coverage, and customer feedback, enabling businesses to make smarter, faster decisions.