Product Overview of YouScan
YouScan is an AI-powered social listening platform designed to provide real-time insights and comprehensive analytics to help brands make data-driven decisions. Here’s a detailed look at what the product does and its key features:
Core Functionality
YouScan serves as a robust tool for monitoring and analyzing brand mentions across a vast array of media sources, including social media, the web, and other online platforms. It collects mentions based on keywords, logos, and text within images, offering a holistic view of consumer conversations about your brand.
Key Features
Real-Time Insights and Historical Data
YouScan provides real-time consumer insights, allowing brands to stay updated on current discussions. It also offers access to over 500 billion historical conversations, enabling a deep dive into past trends and consumer behaviors.
Aspect Analysis
The platform uses machine learning to identify specific aspects of a product or service that consumers discuss, such as price, quality, taste, packaging, design, and customer service. This feature helps brands understand what aspects of their products are being praised, criticized, or discussed neutrally.
Trend Detection
YouScan automatically identifies trends in discussions around your monitoring subject. Trends are recognized based on significant increases in mentions over a certain period, and the platform provides detailed analytics on these trending topics, including sentiment, engagement, and demographics.
Image and Visual Insights
The platform boasts advanced image recognition capabilities, powered by an accurate AI engine. This allows brands to track mentions based on logo detection, optical character recognition (OCR), and analysis of objects, scenes, activities, and people within images. This feature is particularly useful for understanding how customers interact with the brand in real-life scenarios.
Sentiment and Spam Filtering
YouScan analyzes the sentiment of mentions (positive, negative, or neutral) and includes robust spam filtering to ensure that only relevant and genuine user-generated content is considered. This helps in maintaining data quality and focus on meaningful conversations.
Custom Dashboards and Reporting
Users can create, customize, and share reports using interactive and clickable dashboards. These dashboards can be tailored to display specific metrics and can be shared via links, making it easy to collaborate within teams. Reports can be generated in various formats such as PDF, XLS, or exported via API.
Integration and Automation
YouScan integrates seamlessly with various tools and platforms, including CRM systems, helpdesk platforms, and messengers like Telegram, Slack, and Microsoft Teams. This integration enables automated workflows, making it easier to send important data to existing workspaces and tools.
Influencer Marketing
The platform helps brands identify and collaborate with influencers, including niche influencers and local celebrities. It also allows for the monitoring and evaluation of the real reach and impact of influencer marketing campaigns on social media.
Additional Capabilities
- Mentions Collection: YouScan can collect mentions based on logo detection in images and recognize text within images using OCR.
- Smart Alerts and Rules: Users can set up rules for individual aspects to receive alerts, such as negative mentions about specific aspects.
- Audience Insights: The platform provides insights into the demographics, interests, and occupations of current and potential customers.
- Event Engagement: Social media posts can be displayed on big screens or projectors to increase engagement at events and conferences.
In summary, YouScan is a powerful social listening tool that offers a wide range of features to help brands understand their online presence, customer perceptions, and market trends. Its advanced AI capabilities, comprehensive analytics, and integration options make it a valuable asset for any brand looking to enhance its social media strategy and customer engagement.