Overview of Adverity
Adverity is a fully-integrated data platform designed to automate and streamline the connectivity, transformation, governance, and utilization of data at scale. This platform is tailored for businesses that rely heavily on data to drive their decision-making processes.
Key Functionality
- Automated Connectivity: Adverity offers automated connectivity to hundreds of data sources and destinations, including over 600 pre-built connectors for various data sources such as sales, finance, marketing, and advertising. This eliminates the need for manual data integration, saving valuable time and reducing the likelihood of errors.
- Data Transformation and Standardization: The platform provides unrivaled data transformation options, allowing businesses to standardize and harmonize data from disparate sources. This is facilitated by AI-powered features like Data Mapping, which creates a single marketing data model by standardizing common dimensions and metrics. Additionally, Adverity includes a data dictionary that catalogs all data elements, removing the need for manual data documentation.
- Data Governance: Adverity is equipped with robust data governance features, including automated error detection that alerts teams to potential data quality issues and prevents poor-quality data from entering the system. The platform also includes features like Smart Naming Conventions, which monitor and correct naming convention errors, and Anomaly Detection, which identifies abnormalities in the data to ensure data quality and integrity.
- Scheduling and Automation: Users can schedule data fetches according to their needs, with the option to fetch data as frequently as every 15 minutes. This ensures that data is always up-to-date and available when needed.
- Reporting and Analysis: Adverity offers pre-built report templates that save time by providing compatible metrics and dimensions. The data can be loaded into various destinations, such as Adverity Data Storage, Explore & Present for analysis and visualization, or external tools like Looker Studio for further processing.
Key Features
- Single Source of Truth: Adverity enables businesses to blend disparate datasets into a single source of truth over business performance, facilitating better insights-driven decisions.
- Data Quality and Control: The platform ensures data quality and completeness by managing access across the entire business and providing complete control over data security. It also includes features to verify data quickly and handle fluctuations effectively.
- Scalability and Integration: Adverity is designed as a Software as a Service (SaaS) solution, delivered through a subscription model. It integrates seamlessly with other AWS services, ensuring scalability, reliability, and ease of use.
- AI-Powered Tools: The platform leverages AI to power various features, including data transformation, governance, and automation. This enhances the efficiency and accuracy of data operations.
In summary, Adverity is a comprehensive data platform that automates data integration, transformation, and governance, providing businesses with a reliable, scalable, and integrated solution to manage and utilize their data effectively.