Product Overview of Improvado
Improvado is a comprehensive, AI-powered marketing analytics and intelligence platform designed to streamline and optimize marketing efforts by consolidating, transforming, and analyzing data from a vast array of sources. Here’s a detailed look at what Improvado does and its key features:
What Improvado Does
Improvado is an ETL (Extract, Transform, Load) platform that centralizes data from over 500 marketing data sources, including marketing platforms, MarTech tools, CRMs, eCommerce systems, SEO & SEM tools, and more. This integration enables businesses to unify their marketing and sales data into a single source of truth, whether in the cloud or on-premise. By automating data collection, transformation, and visualization, Improvado facilitates near-real-time data-driven decision-making, helping businesses to optimize their marketing campaigns and improve ROI.
Key Features and Functionality
Data Integration and Management
- Data Extraction: Improvado can extract data from more than 500 different sources, including popular marketing platforms and CRMs, without requiring any coding.
- Data Transformation: The platform offers advanced data transformation capabilities, allowing users to perform simple to complex transformations to align data with their business needs.
- Data Normalization: Improvado normalizes data from various sources to ensure consistency and accuracy across all datasets.
- Data Mapping and Aggregation: It provides tools for mapping and aggregating data to create comprehensive and actionable datasets.
Analytics and Visualization
- Data Visualization: Improvado includes robust data visualization tools, enabling users to create custom dashboards and reports that provide clear insights into marketing performance.
- Dashboard Creation: Users can build customized dashboards to monitor key performance metrics in real-time.
- Report Scheduling: Automated report scheduling ensures that stakeholders receive timely and relevant data insights.
Advanced Analytics and AI
- AI Agent: The platform features an AI Agent that enhances data value by providing advanced analytics and governance capabilities. This includes automated analysis of data in storage, generating metadata for accurate analytics reports, and enforcing data governance policies.
- Marketing Common Data Model (MCDM): Improvado uses MCDM to standardize all marketing data, making it equally useful across the enterprise.
Security and Compliance
- Data Security: Improvado ensures robust security with the latest encryption and access control technologies.
- Compliance: The platform adheres to major regulatory standards, including SOC 2, CCPA, HIPAA, and GDPR, ensuring the highest level of compliance.
User Management and Collaboration
- User Management: Improvado offers tools to manage user access, including workspaces that allow for structured and simplified access control.
- Collaboration Tools: The platform includes features that facilitate collaboration among team members, ensuring that data insights are shared and acted upon efficiently.
Integration and Automation
- Multi-Channel Integration: Improvado integrates with multiple channels, allowing for a unified view of marketing data.
- API Access: The platform provides API access for further customization and integration with other tools.
- ETL Automation: Automates the entire ETL process, enabling businesses to build data pipelines without any coding.
Customer Support and Usage
Improvado serves a wide range of businesses, including startups, SMBs, mid-market companies, and enterprises. It offers comprehensive customer support through phone and live support channels. The platform is commonly used for marketing automation, data visualization, data management, and other related purposes.
In summary, Improvado is a powerful tool for marketing analytics and data management, offering a suite of features that streamline data integration, transformation, and visualization, while ensuring robust security and compliance. Its AI-powered capabilities and extensive integrations make it an invaluable asset for businesses looking to optimize their marketing efforts and drive better results.