Singular is a comprehensive marketing analytics and mobile attribution platform designed to provide businesses with a unified and detailed view of their marketing performance across all channels. Here’s an overview of what Singular does and its key features:
What Singular Does
Singular is tailored for enterprises, marketing teams, app developers, and performance marketers who need to optimize their marketing campaigns, track user acquisition, and maximize ROI. The platform aggregates data from various marketing channels into a single, integrated platform, enabling users to analyze and optimize their marketing efforts effectively.
Key Features and Functionality
Mobile Attribution
Singular excels in mobile attribution by offering highly configurable settings for tracking user interactions across multiple channels and platforms. It supports multi-touch attribution, SKAdNetwork attribution for iOS, and cross-device attribution, ensuring accurate recording and analysis of every user interaction.
Marketing Analytics
The platform provides a robust analytics suite that integrates data from all marketing channels. It allows for deep analysis with customizable dashboards, enabling users to track key performance indicators (KPIs) such as ROI, cost-per-install (CPI), and customer acquisition cost (CAC). Singular’s data connectors integrate with various ad networks and platforms, ensuring comprehensive and accurate data capture.
Fraud Prevention
Singular includes a comprehensive fraud prevention suite that employs over 50 detection methods to identify and block fraudulent activity. This ensures that marketing data remains accurate and budgets are used effectively.
Creative Analytics
The platform offers advanced creative analytics, providing insights into the performance of different ad creatives across campaigns. This feature helps marketers optimize ad content by highlighting which creatives drive the most engagement and conversions.
Cost Aggregation and ROI Reporting
Singular combines attribution data with cost aggregation, giving businesses a complete picture of their marketing performance. This integration provides granular insights into ROI at the source, campaign, creative, and keyword levels, enabling data-driven decision-making.
Real-Time Reporting and Customizable Dashboards
The platform offers real-time reporting features, allowing marketers to track campaign performance and make adjustments promptly. Customizable dashboards enable users to visualize data in a way that suits their specific needs, focusing on the metrics that matter most.
Data Integration and Management
Singular integrates data from various sources, including ad networks, platforms, and other marketing channels. It automates data collection, standardizes data schemas, and ensures that data is accessible to all stakeholders. The platform also supports automated data transfers to BI or reporting tools.
Predictive Analytics
Using advanced analytics and machine learning algorithms, Singular generates actionable insights and predictive analytics capabilities. This helps marketers forecast future performance and make proactive adjustments to their marketing strategies.
Automated Monitoring and Notifications
The platform includes automatic monitoring and notifications for marketing campaigns, alerting users to data delays or significant changes in metrics. This ensures that marketers stay informed and can respond quickly to changes in their campaign performance.
In summary, Singular is a powerful tool for businesses seeking to enhance their marketing analytics and attribution capabilities. Its extensive features, including cross-platform attribution, fraud prevention, granular ROI reporting, and customizable dashboards, empower marketers to make informed decisions that drive growth and optimize marketing efforts.