Product Overview of Zoho Analytics
Zoho Analytics is a comprehensive, self-service business intelligence (BI) and data analytics platform designed to help organizations analyze their business data, create insightful visualizations, and uncover hidden trends. Here’s a detailed look at what the product does and its key features.
What Zoho Analytics Does
Zoho Analytics enables users to visually analyze large amounts of data from various sources, providing a unified view of business performance across different departments such as sales, marketing, finance, and more. It integrates data from multiple business applications, databases, and other sources to generate valuable reports and dashboards, facilitating informed decision-making.
Key Features and Functionality
Data Integration and Connectivity
Zoho Analytics supports the integration of data from over 100 popular business apps, including CRM systems like Zoho CRM, Salesforce, and Microsoft Dynamics, as well as databases and cloud storage services like Google Drive and Microsoft OneDrive. This allows for the auto-blending of data from multiple sources to produce comprehensive reports and dashboards.
Advanced Analytics Capabilities
- Forecasting & Trend Analysis: Use uni-variate and multivariate forecasting models to predict future outcomes and identify trends in your data.
- Anomaly Detection: Identify anomalies and outliers using machine learning (ML) and statistical models, with real-time alerts for detected anomalies.
- Clustering: Visualize data grouped into clusters to segment and analyze data for common patterns and affinities.
- What-if Analysis: Simulate complex scenarios to find optimal business outcomes and their impacts.
Machine Learning and AI
- DSML Studio: Build custom ML models using the no-code AutoML assistant or develop models from scratch using Python code. This includes training, testing, comparing, deploying, and managing ML models.
- Zia – Intelligent Assistant: Zia uses ML, AI, and natural language processing (NLP) to answer questions in natural language, generating relevant reports and insights quickly.
Reporting and Visualization
- Prebuilt Reports and Dashboards: Access hundreds of domain-specific pre-built metrics, reports, and dashboards to jump-start your analytics journey.
- Drag-and-Drop Interface: Easily create reports, charts, and dashboards using a user-friendly drag-and-drop interface. Options include charts, pivot tables, summary views, and tabular views.
- Auto Analysis: Automatically generate reports and dashboards based on selected data tables, creating a folder for auto-generated content.
Collaboration and Sharing
- Collaborative Analytics: Develop and analyze reports together with your team. Share and embed data visualizations for wider consumption via email, export, or print options.
- Embedded Analytics: Integrate a full-featured analytics platform within your application using single sign-on API or SAML authentication. Set up a rebranded analytics portal or micro-site customizable with rich design elements.
Deployment Flexibility
Zoho Analytics can be deployed in various ways to meet different needs:
- Cloud: Hosted on the Zoho cloud, accessible via browser or mobile app.
- On-premise: Installed on your own servers behind your firewalls.
- Public/Private Cloud: Deploy on public or private clouds such as Amazon AWS, Google Cloud, or Microsoft Azure.
- Embedded: Offer a full-fledged analytics app under your own brand, either as a standalone portal or embedded within an existing app.
Additional Features
- Data Alerts: Receive automatic notifications on important changes to your KPIs, anomalies, and goal achievements.
- Query Table: Create tables using SQL select queries to combine data from multiple tables for specific views or charts.
- Security and User Management: Ensure data security and manage user access with robust security features and user management options.
In summary, Zoho Analytics is a powerful tool that simplifies data analysis, provides deep insights, and enhances decision-making capabilities through its extensive range of features and flexible deployment options.