Product Overview of Happn
Happn is a location-based dating app designed to connect users with people they have crossed paths with in their daily lives. Here’s a detailed look at what the app does and its key features:
Core Concept
Happn revolves around the idea of giving users a second chance at connections they might have missed in their everyday lives. When you cross paths with another Happn user within a 250-meter radius, their profile appears on your app, allowing you to reconnect with someone you may have seen but not interacted with.
Key Features
Matching Based on Geographical Proximity
The app shows you profiles of users you have crossed paths with, highlighting the time and place of these encounters. This feature is based on geographical proximity, making it easier to connect with people who share similar routines and locations.
Profile Interactions
Users can like profiles anonymously, and if the other person likes them back, it creates a “Crush,” allowing them to start chatting. The app also offers features like “SuperCrush” to catch someone’s attention and “CrushTime,” a game where users guess who has already liked them.
Safety and Privacy
Happn prioritizes user safety and privacy. The app does not reveal exact locations, only indicating crossing points. Users have control over who can see them and what information they share. Additionally, features like profile certification, where users can verify their profiles through a video gesture, help ensure authenticity and build trust.
Ready to Date Feature
The “Ready to Date” tool allows users to indicate when they are ready to meet their match in person. This preference is kept private until both parties consent, reducing the pressure of suggesting an offline date.
Customization and Filters
Users can set various filters to find matches that meet their specific criteria. Premium users have access to additional features such as seeing who has already liked their profile, sending more “FlashNotes” (like notifications), and using “Invisibility Mode” to control their visibility.
Additional Features
- Teasers and Hobbies: Users can share short glimpses of their life and interests to help others understand their personality better.
- Spotify Integration: Users can share songs and playlists to start conversations and get to know each other through music.
- Profile Verification: Users can verify their profiles to ensure authenticity.
- Reporting and Safety Measures: The app has robust reporting mechanisms to handle bad behavior and ensure a respectful community.
Premium Subscription
Happn offers a Premium subscription that unlocks several additional benefits, including:
- Seeing a full list of who has already liked your profile
- Sending up to 10 FlashNotes per day
- Using Invisibility Mode
- Unlocking all preference filters
- Unlimited profile reactions and likes
- No ads
- Enhanced privacy controls, such as hiding age, distance, and last online time.
User Experience
The app is designed to be user-friendly, with features like icebreaker suggestions and the ability to chat about common favorite spots. It aims to create relaxed and authentic connections by leveraging the familiarity of shared daily routines and locations.
In summary, Happn is a unique dating app that leverages geographical proximity to reconnect users with people they have encountered in their daily lives, while emphasizing safety, privacy, and meaningful interactions.