Product Overview of HER
HER is the world’s largest and most iconic dating and community app specifically designed for lesbian, bisexual, transgender, non-binary, and gender nonconforming individuals. Founded in 2013 by Robyn Exton, HER was created to address the lack of inclusivity in mainstream dating apps for the queer community.
What HER Does
HER provides a safe, inclusive, and supportive platform for its users to form meaningful relationships, friendships, and connections. The app goes beyond traditional dating by fostering a community where users can engage in various social activities, attend events, and participate in chat rooms.
Key Features
Inclusive Profile Options
HER offers a wide range of gender and sexuality options, allowing users to express their identities authentically. Users can choose from various labels such as intersex, polygender, bicurious, and more, and also add pronouns, pride pins, and other personal details to their profiles.
Community Features
The app includes over 30 social communities via chat rooms, focusing on topics like “Queer Women of Color,” “Traveling & Living Abroad,” “Astrology,” and more. These communities provide a low-pressure environment for users to meet new people and build friendships.
Safety and Security
HER prioritizes creating a safe experience for its users. The app includes features to protect users from “unicorn hunters,” discriminatory behavior, and other forms of harassment. Users have control over who can contact them and share information with other users.
Incognito Mode
HER offers an Incognito Mode, available with a premium subscription, which allows users to browse profiles without being seen unless they choose to like someone. This feature is ideal for those who prefer quiet exploration.
Event Listings and In-Person Connections
The app provides event listings to facilitate in-person connections. HER has hosted successful events in over 25 cities, including parties and gatherings during Pride celebrations.
Premium Features
Premium features include the ability to see who has liked your profile, use the discover page to view all your likes simultaneously, and filter out users based on their intentions (e.g., looking for friends vs. romantic relationships).
User Interface and Accessibility
HER has a clean, easy-to-use design that makes it simple to browse profiles and start chatting with potential matches. Users can sign up using their Facebook, Instagram, Apple account, or phone number, and the app is accessible in multiple languages, including French, German, and Spanish.
Functionality
- Matching and Chatting: Users can match and chat with people from their neighborhood or around the world based on shared interests and mutual friends.
- Profile Customization: Users can add various details to their profiles, such as star signs, height, alcohol and smoking preferences, political views, and interests, to help find compatible matches.
- Rewind Profiles: A feature that allows users to go back on profiles they’ve previously viewed, ensuring they don’t miss potential connections.
- Location-Based Matching: HER uses location-based matching to connect users with people nearby, enhancing the chances of in-person meetings.
HER stands out as a comprehensive platform that not only facilitates dating but also builds a supportive community for queer women, non-binary, and trans individuals worldwide.