Product Overview: TrulyMadly
TrulyMadly is a dating and matchmaking app tailored specifically for the Indian market, focusing on creating a safe, trustworthy, and compatible online dating experience. Here’s a detailed look at what the product does and its key features:
Purpose and Target Audience
TrulyMadly is designed for individuals, particularly those between the ages of 18 and 26, who are seeking serious relationships or long-term commitments. The app aims to address the cultural and social nuances of India, where there is still a stigma around online dating, by providing a trusted and secure platform.
Key Features
Trust Score System
One of the standout features of TrulyMadly is its Trust Score system. This system verifies user profiles by linking them to various social media accounts (such as Facebook and LinkedIn), phone numbers, and offline photo IDs (like Aadhaar cards, passports, or driving licenses). The trust score, which ranges from 0 to 100%, increases with each verification step, ensuring that profiles are genuine and reducing the risk of fake or phishing accounts.
Compatibility Assessment
TrulyMadly uses a compatibility assessment test curated by psychologists and relationship counselors. Users are asked 20-25 yes-no questions that help in understanding their preferences and values, such as attitudes towards sharing personal information or spending habits. This test helps in handpicking compatible matches from the outset.
Advanced Matching Algorithm
The app employs a sophisticated matching algorithm that takes into account the user’s trust score, compatibility test results, and other profile information. This algorithm is designed to show users why they have been matched with a particular person, highlighting shared values and interests.
Special Features
- Select: A feature designed for those looking for serious relationships, showing profiles of singles who are also ready for long-term commitments.
- Sparks: Allows users to engage with potential matches through quizzes and other interactive elements.
- Video Profiles: Enables users to upload video profiles to provide a more dynamic and personal introduction.
- Incognito Mode: Allows users to control their profile visibility, making them visible only to those they have liked or sparked.
Safety and Security
TrulyMadly prioritizes user safety with features like real-time facial recognition scans for selfie verification and the use of a proprietary AI-based gatekeeper algorithm, Chowk-AI-dar, to weed out fake profiles. The app also ensures that uploaded pictures cannot be downloaded or taken as screenshots, adding an extra layer of security.
User Interface and Accessibility
Users can easily sign up and log in using Facebook Login, which also helps in filling out their profiles quickly. The app is available on multiple platforms, including iOS and Android, making it accessible to a wide range of users.
Business Model
TrulyMadly operates on a freemium model, where basic features are free, but users can upgrade to paid plans for additional benefits such as higher profile visibility, compatibility checking before liking a profile, and more. Paid plans start from INR 699 a week and go up to INR 1,799 for 20 weeks.
In summary, TrulyMadly is a comprehensive dating and matchmaking app that combines advanced verification processes, compatibility assessments, and a user-friendly interface to provide a safe and effective online dating experience tailored to the Indian market.