Sprout Social is a comprehensive social media management platform designed to help businesses and organizations manage, optimize, and analyze their social media presence across multiple platforms. Here’s an overview of what the product does and its key features:
What Sprout Social Does
Sprout Social is an all-in-one platform that integrates various aspects of social media management, including publishing, engagement, customer care, reporting, analytics, social listening, and employee advocacy. It aims to help businesses become better marketers, create stronger relationships with their customers, and make more informed decisions through data-driven insights.
Key Features and Functionality
Social Management
- Publishing and Scheduling: Allows users to create, manage, and schedule content across social media channels such as Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Features include a social content calendar, suggested send times, and the ability to draft and queue posts.
- Content Library: Enables users to upload and publish brand content from a shared library, making content management more efficient.
Engagement and Customer Care
- Smart Inbox: Collects all customer messages and inquiries from multiple social channels into a unified inbox, allowing for easy engagement and response management. Features include AI-generated canned responses, auto-tagging for message types, and alerts for increased message activity.
- CRM Tools: Facilitates team collaboration by allowing multiple team members to track conversation history, contact information, and other notes for customer interactions.
Analytics and Reporting
- Social Analytics: Provides detailed reports on the performance of social media posts and campaigns, including competitor analysis, follower analysis, and post performance metrics. Users can customize reports, export them, and even schedule PDF reports to be sent to stakeholders.
- Tagging and Custom Views: Enhances internal organization by allowing users to tag content and reports, creating custom views that streamline data analysis.
Social Listening
- AI-Powered Listening Tool: Helps brands uncover trends and actionable insights from social media data. This tool filters out spam and noise, providing granular insights that guide future strategies.
Automation and AI
- Approval Workflows: Automates the content approval process, ensuring that social posts are approved by managers or clients before publishing.
- Chatbots and Automated Link Tracking: Includes a proprietary bot builder for chat management and automated link tracking to enhance engagement and tracking capabilities.
Security
- Multi-factor Authentication (MFA): Supports additional security layers using apps like Google Authenticator to protect user accounts.
- Secure Credential Storage: Uses strong algorithms to salt and hash passwords, ensuring they are secure and cannot be viewed by anyone, including Sprout Social staff.
Integrations
- Third-Party Integrations: Integrates with various tools such as Salesforce Service Cloud, Google Analytics, and Tableau, helping to break down internal silos and deliver critical insights across different departments.
Pricing and Plans
Sprout Social offers four main plans: Standard ($249/month), Professional ($399/month), Advanced ($499/month), and Enterprise (custom pricing). Each plan offers a range of features, with the higher-tier plans providing additional functionalities such as competitive reporting, social commerce integrations, and premium analytics.