Overview
Above.com is a comprehensive platform designed specifically for domain investors, aiming to empower them by transforming the way they manage and monetize their domain portfolios. Here’s a detailed overview of what the product does and its key features:
Mission and Background
Above.com, established in 2008 and part of the Trellian family, has been at the forefront of providing adaptable technology for domain investors. The founders, who have been domain investors since 1997, leveraged their experience to create a platform that integrates data and technology to facilitate intelligent investment decisions.
Core Functionality
Domain Monetization
Above.com serves as a traffic forwarder, dynamically directing domain traffic to the parking service that offers the best returns in real-time. This eliminates the need for manual testing and tracking across different parking services, streamlining the process and optimizing revenue.
Maximizer Feature
The Maximizer feature allows pre-screened, premium advertisers to compete in real-time for domain traffic, potentially boosting Revenue Per Mille (RPMs) to new levels. This feature is particularly appealing to direct advertisers who value the categorized, keyword-seeded direct navigation traffic.
Portfolio Management
The platform includes a powerful domain portfolio management tool that allows users to record purchase prices, appraised values, and assign categories and keywords to their domains. It also provides dynamic performance data for the last 12 months, helping users make informed decisions about domain renewals and optimization.
Registrar Services
Above.com offers a dedicated registrar service built specifically for domainers. This includes features like the Renewal ROI Tool™, which imports revenue statistics to help users make fast and informed renewal decisions. The registrar also provides WHOIS privacy services and domain lock options to ensure security and privacy.
Marketplace and Brokerage
The platform includes a marketplace with a low 10% commission and free escrow services, enhancing trust and convenience for both buyers and sellers. Additionally, FastTrack Transfers are available for expedited control of purchased domains.
AutoPilot Service
Above.com’s AutoPilot service automates the optimization of domain monetization, ensuring that domains are always performing at their best without the need for constant manual intervention.
Additional Features
- Free Portfolio Management Tools: Users can manage their domain portfolios using an intuitive dashboard, tracking performance and making updates from a centralized location.
- Web Hosting and SSL Certificates: Above.com provides cost-effective ancillary services such as web hosting and SSL certificates, ensuring a comprehensive solution for online presence needs.
- Security and Privacy: The platform prioritizes security and privacy with features like WHOIS privacy services and domain lock options.
User Experience
Above.com is designed to be user-friendly, offering a seamless and cost-effective experience for domain investors. The platform includes a support team available to assist with any issues, ensuring that users can maximize their domain portfolios’ potential with minimal hassle.
Conclusion
In summary, Above.com is a one-stop-shop for domain investors, providing a complete suite of services that include domain monetization, portfolio management, registrar services, marketplace and brokerage, and additional security and privacy features. Its focus on technology, data, and user convenience makes it an ideal partner for those seeking success in the domain investing realm.