Product Overview of AddShoppers
AddShoppers is a comprehensive social commerce and analytics platform designed to enhance the online shopping experience for both merchants and customers. Here’s a detailed look at what the product does and its key features:
What AddShoppers Does
AddShoppers is built to help eCommerce businesses boost their social media presence, increase sales, and improve customer engagement. The platform integrates advanced social marketing tools, analytics, and personalization features to create a more effective and engaging shopping experience. It aims to transform social media interactions from random sharing into a focused strategy that drives shares, sales, email captures, and conversion rates.
Key Features
1. Social Sharing and Login
AddShoppers includes features like social login, social sharing, and purchase sharing, making it easier for customers to engage with the brand on various social media platforms.
2. Influencer and Referral Marketing
The platform supports influencer marketing and refer-a-friend programs, which help in identifying and rewarding influencers and encouraging customer referrals.
3. Customer Loyalty and Retargeting
Features such as customer loyalty programs, email retargeting, and cart abandonment tools help in retaining customers and reducing shopping cart abandonment rates.
4. Behavioral Targeting and Personalization
AddShoppers offers behavioral targeting, product recommendations, and A/B testing to personalize the shopping experience based on customer behavior.
5. Analytics and Insights
The platform provides an analytics dashboard that offers SKU-level social insights, tracks ROI, and identifies key influencers. This helps businesses make data-driven decisions to optimize their social commerce strategies.
6. Gamification and User-Generated Content
Tools like gamification, user-generated content, and social proof are available to enhance customer engagement and build trust in the brand.
7. Mobile Optimization and Customizable Widgets
The platform is mobile-friendly and offers customizable widgets, ensuring a seamless user experience across different devices.
8. Integration with Major Platforms
AddShoppers integrates with various eCommerce platforms, making it versatile and compatible with a wide range of business setups.
9. Advanced Social Commerce Apps
Features like Facebook “Want” and “Own” buttons, actionable social analytics, and API access are included to provide deep insights into social sharing and its impact on sales.
Additional Functionality
SafeOpt and Minty
AddShoppers also offers two proprietary products, SafeOpt and Minty, which focus on personalized shopper tools and web extensions that help consumers discover brands and products while protecting their data.
Enterprise-Level Support
The platform offers fully managed white-glove service for enterprises, where the AddShoppers team becomes an extension of the client’s team to plan and execute social marketing integrations.
In summary, AddShoppers is a robust platform that combines social marketing, analytics, and personalization to help eCommerce businesses enhance customer engagement, increase sales, and optimize their online presence. Its wide range of features and integrations make it a valuable tool for businesses of all sizes.