Product Overview of Attraqt
Attraqt is a leading provider of SaaS solutions designed to power exceptional shopping experiences for over 300 of the world’s leading retail brands, manufacturers, and retailers. Here’s a detailed look at what the product does and its key features and functionality.
Core Products and Purpose
Attraqt’s core products include the Fredhopper Discovery Platform and the Experience Orchestrator (XO). These platforms are engineered to drive relevant and inspiring eCommerce experiences through advanced personalization, search, recommendations, merchandising, navigation, and internationalization capabilities.
Key Features and Functionality
Personalization and Recommendations
Attraqt enables the creation of true personalization strategies by orchestrating AI models in real-time. This allows clients to integrate their own algorithms, ensuring that the shopping experiences are highly relevant and tailored to individual customers. The platform provides 1:1 personalized recommendations that have been proven to convert, leading to significant increases in conversion rates and average order value (AOV).
Search and Navigation
The AI-powered eCommerce search feature ensures that customers are directed to the right products every time, even handling conversational search queries. This reduces the incidence of zero or irrelevant search results, enhancing the overall shopping experience and increasing the likelihood of purchase.
Merchandising
Attraqt’s merchandising capabilities automate routine tasks by up to 60%, improving click-through rates and conversions. The platform uses patented ranking cocktails that allow users to mix, match, and blend multiple data points to drive better merchandising strategies. This ensures that product list pages are optimized to align with business objectives.
Internationalization
The platform simplifies the complexity of internationalization by allowing the management of multiple languages, regions, and brands from a single instance. This enables retailers to optimize their search, merchandising, and recommendations to local preferences and campaigns, ensuring a localized yet unified global strategy.
Smart Automation and Strategic Control
Attraqt combines AI with human expertise, providing users with simple-to-use interfaces and efficient workflows. This allows business, data, and technical teams to take full control and enhance the value of smart automation, ensuring that commercial goals are met while delivering exceptional shopper experiences.
API-Led Platform and Headless Architecture
The platform is built on an API-led architecture, which frees the tech stack and unifies teams to deliver more quickly. This open, headless architecture makes it easy to connect with any existing environment, allowing retailers to bring their own data, algorithms, and models, and connect their own analytics platforms in real-time.
Actionable Insights and Integration
Attraqt provides actionable insights that help retailers optimize their eCommerce site performance. The platform integrates seamlessly with other tools, such as email personalization features, to extend the online shopping experience with personalized re-engagement campaigns.
Benefits and Impact
- Increased Conversions: Attraqt has been shown to increase overall conversions by up to 20%, with a 35% increase in conversion rate from search and a 17.6% increase in conversion directly from recommendations.
- Revenue Growth: The platform can lead to a 15% increase in global revenue and additional annual turnover of £3m-£50m.
- Enhanced Customer Experience: By delivering personalized, relevant, and inspiring shopping experiences, Attraqt helps retailers exceed customer expectations and achieve their commercial goals.
In summary, Attraqt is a powerful tool for retailers seeking to optimize their eCommerce performance through advanced personalization, search, merchandising, and internationalization capabilities, all integrated into a user-friendly and highly scalable platform.