Ortto (formerly Autopilot) is a comprehensive marketing automation software designed to help businesses automate, personalize, and scale their marketing efforts. Here’s an overview of what the product does and its key features:
What Ortto Does
Ortto integrates customer data, messaging campaigns, and analytics into a single platform, providing a holistic approach to marketing automation. It enables businesses to create, manage, and measure campaigns across multiple channels, including email, SMS, push notifications, and more. This integration allows for a unified view of customer data, facilitating more effective and personalized marketing strategies.
Key Features and Functionality
Customer Data Platform (CDP)
Ortto features a modern CDP design that adapts to the customer data connected to it. The platform uses objects (such as people) and activities to structure data, allowing for flexible and dynamic segmentation based on demographics, firmographics, behavior, frequency, time, and geographic data.
Advanced Segmentation
The platform offers advanced segmentation capabilities, enabling businesses to create sophisticated, real-time audience segments. For example, you can segment users based on criteria such as email opens, website visits, and other behavioral data.
Marketing Automation
Ortto includes robust marketing automation tools, such as journeys, playbooks, email marketing campaigns, and SMS campaigns. These tools allow businesses to automate repetitive and time-consuming tasks, focusing on more strategic activities.
Campaign Management
Users can design and execute multi-channel campaigns, ensuring timely and personalized messages to target audiences. The platform supports various campaign types, including email, SMS, and playbooks, which can be managed and optimized through its intuitive interface.
Analytics and Reporting
Ortto features a powerful report builder and dashboard tools that help analyze and understand customer data. Businesses can create custom reports, modify existing dashboards, and track key metrics over time. The platform also includes default reports and dashboards for existing Autopilot data.
Enhanced Tracking and Security
The platform includes an enhanced tracking code that cannot be blocked, ensuring comprehensive tracking of website and user sessions. Additionally, Ortto offers enhanced security and privacy features to protect customer data.
Integrations and Connectivity
Ortto supports no-code integrations with various apps and services, such as Facebook Ads, Google Ads, Salesforce, Stripe, Zapier, and Zendesk. This allows businesses to connect all their tools directly to Ortto, benefiting from unified and enhanced integrations.
Dynamic Content and Capture Widgets
The platform allows for the creation of dynamic content and the use of capture widgets to engage users. These features help in converting website traffic into subscribers and capturing valuable customer data.
Custom Lead and Product Scores
Ortto enables businesses to set custom lead and product scores, helping to prioritize and manage leads more effectively based on their engagement and behavior.
In summary, Ortto is a powerful marketing automation tool that combines customer data management, advanced segmentation, multi-channel campaign management, and robust analytics to help businesses drive growth and engagement with their customers.
