BigMailer is a comprehensive email marketing platform designed to streamline and optimize email campaign management for agencies, marketers, and businesses of all sizes. Here’s a detailed overview of what BigMailer does and its key features:
What BigMailer Does
BigMailer allows users to manage multiple brands, email campaigns, and team members from a single, unified dashboard. It consolidates promotional and transactional emails into one platform, providing a centralized view of customer engagement and enabling targeted email sequences based on various triggers.
Key Features and Functionality
Multi-Brand Management
Users can add and manage an unlimited number of brands from the main dashboard. This includes inviting team members or clients to manage their respective brands with customizable access controls.
Unified Email Campaign Management
BigMailer supports all types of email campaigns, including promotional and transactional emails, under a single price point. This unified approach helps in maintaining a consistent sender reputation and leveraging real-time engagement data for targeted campaigns.
Email Template Customization
The platform offers several ways to create email templates, including a Classic HTML editor, a drag-and-drop editor for mobile-optimized templates, and a library of customizable templates.
Automation and Integration
BigMailer supports advanced email marketing automation through triggers such as web form submissions, API calls, and integrations with third-party services like Zapier, Integromat, Pabbly, and Zoho. Users can set up automated email sequences based on engagement metrics, time frames, or custom conditions.
Geo-Location Data Collection
The platform automatically collects and converts geo-location data from subscribers’ IP addresses into non-personally identifiable information (e.g., city, state, ZIP code, country), which can be used for targeted campaigns.
Custom Sender Configuration
BigMailer allows for the configuration of an unlimited number of custom senders, enhancing email deliverability and authenticity by ensuring that emails appear to come directly from the user’s brand.
Reporting and Analytics
The platform provides detailed reports on email campaign engagement, including metrics such as opens, clicks, and segmentation data. This helps in making informed decisions and improving sales performance.
Support and Accessibility
BigMailer offers live chat support 7 days a week, from 8am-8pm EST, along with the option to request support calls. Users can also downgrade their plans or cancel anytime, subject to certain conditions.
Additional Features
Other notable features include the ability to create sign-up forms, deliver emails in the recipient’s time zone, and access a library of free stock photos for commercial use. The platform also supports RSS to email functionality and customizable opt-out preferences for different message types.
In summary, BigMailer is a robust email marketing solution that combines efficient workflows, comprehensive automation capabilities, and robust analytics, making it an ideal choice for managing complex email marketing strategies across multiple brands.
