Product Overview of Bluecore
Bluecore is a comprehensive retail marketing technology platform designed to help retailers enhance customer engagement, personalize marketing efforts, and drive revenue through advanced data utilization and automated campaign management.
Core Functionality
At the heart of Bluecore is its ability to unify and process retail data, combining shopper identification, behavioral data, and real-time product catalog information. This integration creates highly detailed customer profiles, enabling retailers to understand customer intent and preferences accurately. Here are the key aspects of Bluecore’s functionality:
Shopper Identification and Data Management
Bluecore employs advanced first-party identification capabilities to identify new traffic, re-identify existing traffic, and fill gaps across devices and cookie-clearing, ensuring that retailers never miss a messaging opportunity. The platform uses a first-party ID network, JavaScript snippets, site modals, and partner integrations to capture identifiers without data sharing.
Real-Time Product Catalog Connection
Bluecore uniquely connects to a retailer’s real-time product catalog at the SKU variant-level, including details such as stock status, size, price, and color. This connection, combined with identification and behavioral data, fuels over 20 predictive models that predict future behavior and conversion.
Personalization and Recommendations
The platform uses AI models to predict what shoppers want, providing 1:1 recommendations, offers, and messaging across various channels. Bluecore offers collaborative-based and attribute-based product recommendation algorithms, ensuring that each customer receives personalized product suggestions.
Automated Campaigns and Triggers
Bluecore automates hundreds of cross-channel campaigns across email, site, SMS, and paid media. These campaigns are triggered by various signals such as cart abandonment, product abandonment, search abandonment, price decreases, and new arrivals. This automation significantly reduces manual workflows, allowing campaigns to be built 80% faster than with other providers.
Key Features
Campaign Management
- Campaign Builder: Allows retailers to send batched, personalized email campaigns and triggered email sends based on user behaviors and catalog changes.
- Audience Builder: Enables the creation of audience segments using combinations of user attributes and behaviors.
- Visual Template Editor: A drag-and-drop editor for building responsive email templates.
- Campaign Analytics: Provides an analytics dashboard for detailed campaign performance metrics.
Customer Insights and Analytics
- Customer 360: Offers a timeline of all customer actions on the site, including product views and purchases.
- Customer Analytics: Provides insights into customer behavior and preferences.
- Merchandising Analytics: Analyzes product performance and trends.
- Channel Insights and Reporting: Offers detailed reporting on channel performance.
Extensibility and Support
- Integration Capabilities: Integrates with data aggregators like CDPs and data clouds (e.g., Snowflake, GCP).
- 24/7 Product Support: Includes a retail services team and unlimited user access.
- Unlimited Database Size: Supports large-scale data management without limitations.
Additional Capabilities
- Email Marketing Platform: Comprehensive email marketing tools for capturing emails, preventing abandonment, and managing email performance.
- Promotions Management: Manages promotions and loyalty programs.
- Order and Inventory Management: Handles order management, multi-store management, and inventory management.
- SEO Management: Assists in optimizing SEO for better visibility.
By leveraging these features, Bluecore helps retailers increase reach, relevance, and purchase frequency, ultimately driving a more profitable customer base through personalized and timely marketing efforts.