Fresh Relevance is a comprehensive personalization platform designed to help commerce-driven businesses deliver tailored, revenue-boosting experiences across multiple channels. Here’s an overview of what the product does and its key features:
What Fresh Relevance Does
Fresh Relevance empowers businesses to create customized, cross-channel experiences that enhance customer engagement and drive conversions. The platform collects and unifies data from various digital and offline touchpoints to create rich customer profiles. This data is then used to deliver personalized content based on criteria such as behavioral, demographic, geographic, and seasonal factors.
Key Features and Functionality
Data Collection and Integration
Fresh Relevance uses JavaScript to capture data on website interactions and shopper behavior. It can also integrate data from other sources, including messaging providers and offline shopping data. This integrated data is processed in near real-time to drive personalized marketing efforts.
Personalization Capabilities
The platform allows for the personalization of content across websites, emails, SMS, paid social media, and ads. It uses “SmartBlocks” – chunks of real-time content – which can be displayed in predefined slots on web pages or emails. These SmartBlocks are tailored to individual customers based on their profiles and behaviors.
Triggered Messages
Fresh Relevance enables the creation of automated, personalized messages triggered by customer behavior. Examples include cart abandonment recovery messages, browse abandonment messages, and notifications about products that are back in stock or have been discounted. These messages can be sent via email or SMS and include features like cross-channel cart rebuild to ensure seamless shopping experiences across different devices.
Testing and Optimization
The platform supports testing and optimization of personalized elements without requiring technical expertise from the business’s IT team. Businesses can quickly implement, test, and improve their personalized campaigns, ensuring continuous optimization as business goals evolve.
Cross-Channel Experiences
Fresh Relevance integrates with various channels, including websites, apps, emails, SMS, and paid social media. This allows businesses to deliver consistent and personalized experiences across all touchpoints. For instance, the integration with Braze enables the sending of advanced triggered email campaigns and the inclusion of personalized content such as product recommendations based on customer behavior.
Trustpilot Integration
Fresh Relevance also integrates with Trustpilot, allowing businesses to automatically pull live product and service reviews into personalized emails and web pages. This helps build consumer trust and accelerate conversions by showcasing product ratings and detailed reviews.
Actionable Analytics
The platform provides actionable analytics that can be imported into messaging platforms, helping businesses make data-driven decisions. It ensures that the most effective content is served to different customer groups across various channels.
User-Friendly Implementation
Fresh Relevance is designed for easy integration and use, eliminating the need for extensive technical expertise. The platform offers a dedicated customer support team to ensure successful onboarding, implementation, and ongoing optimization of campaigns.
In summary, Fresh Relevance is a powerful personalization tool that helps businesses enhance customer experiences, drive conversions, and grow revenue through tailored, data-driven marketing strategies across multiple channels.
