Kaleido - Short Review

E-Commerce Tools



Kaleido AI Overview

Kaleido AI, now part of the Canva family, is a pioneering company in the field of visual AI, dedicated to simplifying complex technological processes and making advanced visual AI tools accessible to everyone.



Mission and Overview

Kaleido AI was founded on the belief that visual AI can revolutionize the way we create images and videos. The company aims to make complicated tech simple by developing tools that accelerate workflows, foster creativity, and enable users to bring new ideas to life.



Key Products and Features



remove.bg

One of Kaleido AI’s flagship products is remove.bg, an automatic image background remover introduced in 2019. This tool eliminates the need for manual work and complex software, allowing users to quickly remove backgrounds from images.



Unscreen

In 2020, Kaleido AI launched Unscreen, an online software designed to remove video backgrounds efficiently. This tool has been widely adopted by users ranging from individual creators to businesses, significantly speeding up video editing processes.



Designify

Later in 2021, Kaleido AI introduced Designify, an AI-powered tool that automates the design process for various users, including individuals, car dealerships, and e-commerce websites. Designify generates automatic designs, further enhancing the ease and speed of creative workflows.



Core Functionality

  • Object and Background Detection: Kaleido AI’s tools use machine learning algorithms to automatically detect objects and backgrounds, returning background-free photos and videos with high accuracy.
  • Integration with Editing Software: These tools integrate seamlessly with popular editing software such as Premiere Pro and After Effects through easy-to-use APIs and plugins, accelerating the workflow for developers and editors.
  • Synthetic Data Generation: To improve model performance, Kaleido AI utilizes synthetic data generated by Scale AI. This approach has significantly enhanced the accuracy of their models, particularly in addressing edge cases such as complex patterns, shading, transparency, and shadows.


Impact and Usage

Kaleido AI’s products have seen widespread adoption, with tools like remove.bg and Unscreen used by over 100 million people from more than 180 countries. These tools have facilitated the creation of over 1 billion photos and videos, serving a diverse range of users from individual creators to Fortune 500 companies.



Integration with Canva

Since joining the Canva family in early 2021, Kaleido AI’s technology has been integrated into Canva’s global design platform. This integration aims to further democratize access to visual AI, making advanced photo and video editing, as well as new design automation tools, available to millions of users worldwide.

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