Overview of Mirakl
Mirakl is a cutting-edge Software as a Service (SaaS) solution designed to help enterprises manage and optimize their marketplace and dropship business operations. Chosen by leading global companies, Mirakl’s platform is renowned for its advanced, secure, and scalable technology that drives profitable digital growth across various commerce models.
Key Features and Functionality
Advanced Technology and Integration
Mirakl’s platform is built on a cloud-native architecture, utilizing over 100 stateless microservices that allow for independent and automatic scaling. It features an API-first approach with standard REST APIs, native integration, dedicated connectors, and SDKs, making it highly interoperable with existing eCommerce tech stacks.
Unified Marketplace and Dropship Operations
Mirakl uniquely integrates both marketplace and dropship models into a single platform. This allows enterprises to scale their dropship programs while expanding into new categories by adding new third-party sellers, all managed centrally with customizable workflows.
AI-Driven Catalog Management
The platform includes sophisticated AI-powered catalog management capabilities. Mirakl’s Catalog Manager uses intelligent algorithms to rationalize, deduplicate, categorize, and optimize product descriptions, ensuring high-quality product data and better buying experiences. It also detects potentially miscategorized products and recommends new categories with confidence scores.
Streamlined B2B Selling
Mirakl offers unified B2B selling functionality, enabling companies to sell directly to other businesses without the need for separate branded storefronts or third-party marketplaces. This streamlines the B2B selling process, enhancing efficiency and customer satisfaction.
Comprehensive Seller Tools
The platform provides a suite of seller tools, including automated product data mapping, seller performance dashboards, and integrated promotions and advertising capabilities. These tools facilitate quick seller onboarding, offer real-time visibility into marketplace activities, and power business growth.
Real-Time Alerts and Dashboards
Mirakl notifies sellers about order placements and fulfillments, and offers dashboards that provide at-a-glance views of daily orders, total items purchased, and overall performance metrics. This helps sellers monitor their product launches and gauge their performance effectively.
High-Speed Innovation and Performance
Mirakl’s continuous integration, delivery, and deployment processes ensure that users benefit from daily innovations without service interruptions. The platform has demonstrated robust performance during high-demand periods, such as Black Friday, handling billions of API calls and product updates without downtime.
Advanced Security Features
Mirakl prioritizes security with state-of-the-art features, including advanced threat detection using Cloudflare and Lacework technologies, fine-grained access control, Single-Sign-On (SSO) compatibility with SAMLv2 or OpenID Connect, native multi-factor authentication, and bot detection capabilities to safeguard against DDoS attacks and other threats.
Benefits
- Flexibility and Scalability: Mirakl’s technology allows for quick launches and seamless integration with existing eCommerce systems.
- Efficient Operations: Automated processes and AI-driven tools reduce manual effort and enhance the quality of product data.
- Enhanced Customer Experience: Unified product hierarchies and optimized product descriptions create richer product data and better buying experiences.
- Robust Security: Advanced security features ensure business continuity and protect user data from unauthorized access.
By combining advanced technology, deep expertise, and a high-quality ecosystem of sellers and brands, Mirakl empowers enterprises to launch marketplaces quickly, grow their operations significantly, and operate with confidence in the evolving eCommerce landscape.