Product Overview of Miva Merchant
Miva Merchant is a comprehensive and feature-rich ecommerce platform designed to help businesses build, manage, and optimize their online stores. Here’s a detailed look at what Miva Merchant does and its key features and functionality.
What Miva Merchant Does
Miva Merchant is a SaaS ecommerce platform that enables merchants to create and manage online stores efficiently. It is tailored to support both Business-to-Business (B2B) and Direct-to-Consumer (DTC) sales, allowing businesses to offer an optimized purchasing experience to all their customers from a single platform.
Key Features and Functionality
Product Management
Miva Merchant boasts powerful product management capabilities. Merchants can easily add, edit, and organize their products, including creating product variations and managing inventory levels. The platform allows for the creation of attributes and variants, making it simpler to handle products with multiple features such as size and color. For example, a t-shirt can be managed as a single master product with various size and color variants, streamlining inventory management.
Inventory Management
The platform offers flexible and advanced inventory management tools. Merchants can track stock levels, set up backorders, and manage multiple warehouses, ensuring full control over their inventory and efficient order fulfillment.
Order Processing and Shipping
Miva Merchant includes advanced order processing and shipping options. Merchants can set up custom shipping rules, offer multiple shipping methods, and integrate with popular shipping carriers. This allows for accurate shipping quotes and a streamlined order fulfillment process.
SEO Optimization
The platform is designed with built-in SEO optimization features, making it easier for potential customers to find the online store through search engines. Merchants can optimize product pages, meta tags, and URLs to improve their store’s visibility in search engine results.
Customer Management
Miva Merchant provides a unified customer activity view, allowing customer service and sales teams to access critical customer information quickly. This includes data such as average order value, number of orders, and lifetime spend, facilitating fast and informed issue resolution and sales recommendations.
Payment and Returns
The platform supports automated payment capture and refund processing through its order workflows, reducing time and minimizing errors. Additionally, it offers item-level tax data for better accuracy in tax calculations and easier refund processes.
Site Design and Content Management
Miva Merchant includes no-code editing tools for adjusting site design, features, and content. This allows merchants to make updates quickly without requiring technical expertise.
Integration and Automation
The platform offers robust API capabilities and integrates seamlessly with ERP, OMS, and WMS systems, ensuring synchronized data across all business operations. It also supports integration with shipping and warehouse systems for streamlined order fulfillment and tracking. Automated tax calculations and advanced inventory management tools further optimize stock levels and reduce manual errors.
Marketing and Analytics
Miva Merchant provides tools for creating sales and setting up coupons, found in the Marketing area of the Store Admin. The platform also offers improved and expanded search settings, enhancing product discovery and driving sales. With the updated Redis cache module, merchants can enjoy faster website speeds, improved SEO, lower bounce rates, and increased sales.
In summary, Miva Merchant is a robust ecommerce solution that empowers merchants to sell more, work smarter, and stand out from the competition. Its comprehensive features and user-friendly interface make it an ideal choice for businesses of all sizes looking to optimize their online sales and customer experience.