Product Overview of Outfunnel
Outfunnel is a specialized data connection platform designed to seamlessly integrate sales and marketing tools, enhancing the alignment and effectiveness of these two critical business functions.
What Outfunnel Does
Outfunnel was founded by salespeople and marketers with the goal of keeping contact data up-to-date across all marketing and sales tools. This platform automates the synchronization of sales and marketing data, providing a unified view that is invaluable for both marketers and sales teams. By doing so, Outfunnel helps businesses increase productivity, improve lead prioritization, and enhance overall sales performance.
Key Features and Functionality
1. Data Syncing
Outfunnel automates the syncing of contact lists between your CRM and marketing automation tools. This ensures that your sales and marketing contact lists are always in sync, eliminating the need for manual exports and imports of CSV files. You can define recipient lists in your CRM and have Outfunnel keep these lists updated in your marketing tools.
2. Email Marketing Engagement Tracking
Outfunnel records email marketing engagement data (opens, clicks, unsubscribes, etc.) directly in your CRM. This provides sales teams with a complete context of lead interactions, enabling them to engage more effectively with potential customers. Setup is quick and straightforward, allowing you to configure custom activities such as “Campaign sent,” “Campaign opened,” or “Campaign clicked” in your CRM.
3. Lead Scoring and Segmentation
Outfunnel includes a lead scoring feature that auto-calculates a score for each contact based on their engagement with emails and website activities. This score is recorded in your CRM, helping sales teams prioritize leads and focus on the most promising ones. The platform also supports lead segmentation, allowing you to create targeted campaigns based on specific criteria.
4. Web Visitor Tracking
Outfunnel’s Web Visitor Tracking feature provides insights into which pages your leads have visited, giving sales teams valuable context before reaching out. This helps in identifying hot leads and creating call lists based on specific page visits.
5. Workflow Automation
The platform allows for elaborate workflow automation within your CRM. Outfunnel can trigger the next campaign or sales action based on new engagements recorded in your marketing tools. This includes updating custom fields, creating tasks and activities, and updating labels and tags.
6. Campaign Reporting and Analytics
Outfunnel enables you to track the source and medium of a contact’s first visit and record this data in your CRM. This data can be used in built-in CRM reports or exported for further analysis. The platform also supports campaign reporting, helping you understand what drives sales and optimize your marketing efforts.
7. Additional Features
- Contact Management: Keeping contact data consistent across all tools.
- Personalization: Enabling personalized marketing campaigns.
- Drip Campaigns: Automating a series of emails to nurture leads.
- Form Builder and Landing Pages: Creating forms and landing pages to capture leads.
- Social Media and SMS Integration: Integrating with social media and SMS marketing tools.
- Event Tracking: Tracking various events and activities related to leads.
- API Access: Allowing for custom integrations through API access.
Benefits
- Increased Productivity: Automating data syncing and workflow processes saves time and reduces manual effort.
- Enhanced Sales Context: Providing sales teams with comprehensive data on lead interactions to sell smarter.
- Improved Lead Prioritization: Using lead scoring and segmentation to focus on the most promising leads.
- Unified Data: Ensuring that sales and marketing teams work with the same, up-to-date data.
Outfunnel offers a 14-day free trial and is priced starting at $29 per month, making it an accessible solution for businesses of all sizes, from startups to enterprises.