Product Overview of PriceSpider
PriceSpider is a comprehensive brand commerce platform designed to empower brands with actionable insights and tools to optimize their ecommerce strategies, enhance customer experiences, and drive business growth.
What PriceSpider Does
PriceSpider’s platform focuses on providing end-to-end visibility, insights, and control over the customer journey. It helps brands build seamless omnichannel experiences, enabling shoppers to purchase products when, where, and how they prefer. The platform is built to measure, manage, and maximize ecommerce data, allowing brands to make informed business decisions and optimize their marketing efforts.
Key Features and Functionality
Digital Shelf Analytics
PriceSpider’s Brand Monitor is a digital shelf analytics tool that acts as the “eyes and ears” across the digital shelf. It provides real-time, actionable insights to protect brand equity, improve share of search, and optimize product listings across every shopping channel. This includes enhanced price monitoring, self-service tools for adding, editing, and removing products in real-time, and AI-powered “auto-healing” capabilities to ensure data accuracy and completeness.
Where to Buy Shoppable Solutions
The Where to Buy solution helps manufacturers power “where to buy” functionality on their websites, directing consumers to online or local brick-and-mortar stores where their products are in stock. This feature ensures a seamless path to purchase, turning browsers into buyers efficiently.
Price Intelligence and Monitoring
PriceSpider offers advanced price monitoring tools through its Prowl and Price Intelligence modules. Prowl helps manufacturers identify unauthorized sellers and enforce Minimum Advertised Price (MAP) policies. The new Price Intelligence solution provides deeper insights into global pricing trends, competitor pricing strategies, and the impact of pricing on sales and market positioning. This enables brands to optimize their pricing strategies and maintain competitive pricing across the digital shelf.
Omnichannel Commerce Enablement
The platform integrates various solutions, including Where to Buy, Prowl, and Brand Monitor, to provide a unified view of the customer journey. This integration allows brands to leverage data across different solutions, ensuring that their commerce enablement data informs their digital shelf strategy and vice versa.
AI-Powered Enhancements
PriceSpider has incorporated AI technology to enhance its crawling capabilities. The AI-powered “auto-healing” feature ensures that any missing data during crawls is detected and captured, and the system learns to avoid such gaps in the future. This technology, combined with a sleek and streamlined user interface, presents data in a clear and easily actionable manner.
Benefits for Brands
- Grow Market Share: By optimizing product listings and pricing strategies, brands can increase their market share.
- Increase Sales & Profitability: Real-time insights help brands make informed decisions that drive purchases and improve profitability.
- Reduce Costs: Efficient data management and automated processes reduce operational costs.
- Protect Brand Equity: Consistent brand experiences and enforcement of pricing policies protect brand equity.
- Earn & Retain Customer Loyalty: Seamless omnichannel experiences ensure high-quality, consistent interactions with customers, fostering loyalty.
- Sell More Products Everywhere: Comprehensive visibility and control over the customer journey enable brands to sell more products across all digital touchpoints.
In summary, PriceSpider’s end-to-end commerce platform is a powerful tool for brands seeking to optimize their ecommerce strategies, enhance customer experiences, and drive business growth through actionable insights and advanced analytics.