Sailthru by Marigold is a comprehensive cross-channel marketing platform designed to help marketers deliver highly personalized and engaging experiences to their customers. Here’s an overview of what the product does and its key features:
Core Functionality
Sailthru by Marigold is built to facilitate personalized marketing across multiple channels, including email, web, mobile, SMS, and more. The platform leverages advanced AI and Machine Learning technologies to provide marketers with the tools they need to create meaningful and impactful customer interactions.Key Features
Robust Customer Profiles
Sailthru by Marigold creates and maintains the industry’s most robust customer profiles, integrating data from various sources such as demographics, behaviors, interests, purchases, engagement levels, and predicted actions. This single customer view enables marketers to understand their customers deeply and deliver targeted marketing experiences.Cross-Channel Personalization
The platform allows for personalized marketing across various channels, including:- Email: Manage campaigns, journey-based triggers, and transactional email with a high degree of personalization.
- Web: Dynamically personalize website and mobile content in real-time using a combination of interest data, wisdom of the crowd, and predictive analytics.
- Mobile: Personalize push notifications, in-app messaging, and app experiences to connect with consumers wherever they are.
- SMS: Create better connections and generate more conversions with native SMS solutions.
Advanced Data and Reporting
Sailthru by Marigold provides extensive data and reporting capabilities, including:- Micro and Macro Data: Access user-level data and list-level data for a comprehensive view of customer behaviors and trends.
- Campaign Level Metrics: Track performance with real-time updates, campaign data, and customizable reports.
- Data Portability: Easily export data to build a unified data asset and integrate with other business intelligence tools.