Product Overview of True Influence
True Influence is a pioneering technology leader in intent-based marketing, sales, and demand generation solutions, particularly tailored for the B2B marketplace. The core of their offerings is the True Influence Marketing Cloud, a comprehensive digital marketing platform designed to connect data and customer experiences, enhancing the effectiveness of marketing and sales efforts.
Key Functionality
- Data Collection and Processing: The True Influence Marketing Cloud begins by collecting raw data feeds from the web, capturing crucial intent signals that indicate customers or prospects are interested and ready to buy. This data is housed in the True Influence Database (TIDB) where it is categorized, enriched, and processed through advanced analytics.
- Identity Graph Triangulation™: The platform uses Identity Graph Triangulation to match records and build a cohesive, omnichannel view of individual customers. This ensures a unified and accurate understanding of customer behaviors across multiple channels.
- True Influence Relevance Engine™: This advanced analytics engine employs natural language processing, machine learning, and artificial intelligence to analyze customer behaviors and identify billions of intent signals. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure 100% correctness.
Key Features
- Cross-Channel Marketing and Sales: The platform enables cross-channel marketing and sales, allowing for higher engagement in campaigns and sales appointments. It also facilitates the personalization of B2B strategies, optimization of tactics, and provides near real-time analytics and insights.
- Integrated Solutions:
- InsightBase®: Feeds marketing with proprietary intent data.
- IntentBase®: Provides campaign insights and analytics.
- PersonaBase®: Supports content syndication.
- DisplayBase®: Handles programmatic advertising.
- ActiveBase®: Covers all stages of demand generation.
- AppointmentBase®: Sets appointments for sales with prospects in the buying stage.
- Account-Based Marketing (ABM) Capabilities: The True Influence ABM Marketing Cloud offers integrated account-based digital marketing solutions. It provides comprehensive insights into accounts, buying groups, and individual prospects, along with tools to act on this information across all channels. This includes real-time account-level engagement and campaign performance data, enabling users to forecast and refine campaigns for optimal ROI.
- Integration with CRM and Marketing Automation Platforms: The True Influence Marketing Cloud seamlessly integrates with any marketing automation platform or CRM system, allowing users to manage the entire suite of intent-based solutions self-service or with the help of True Influence.
Benefits
- Enhanced Campaign Effectiveness: Users can make real-time changes to campaigns, increasing their effectiveness and engagement.
- Accurate Data: The platform ensures only real, active B2B contact records are delivered, screened through proprietary algorithms.
- Comprehensive Insights: Provides detailed insights into customer behaviors, buying groups, and decision-makers, enabling targeted and personalized marketing strategies.
- Optimized ROI: Helps in optimizing tactics and forecasting campaign performance to achieve the best ROI on sales and marketing investments.
In summary, True Influence’s Marketing Cloud is a powerful tool for B2B marketing and sales teams, offering a robust suite of solutions that leverage advanced data analytics, AI, and machine learning to drive high-impact marketing campaigns and improve overall business performance.