VWO Engage is a component of the VWO (Visual Website Optimizer) suite, designed to help businesses engage with their customers more effectively, even when they are not actively on the website. Here’s an overview of what VWO Engage does and its key features:
What VWO Engage Does
VWO Engage allows you to reach out to your customers through web push notifications, enabling you to keep them engaged with automated marketing campaigns. Unlike email marketing, web push notifications ensure that your messages are delivered directly to the users’ browsers, reducing the likelihood of messages being lost in inboxes or flagged as spam.
Key Features and Functionality
Web Push Notifications
VWO Engage enables you to send SMS-like text messages and mobile alerts directly to users’ browsers, including those on Android devices using Chrome, Firefox, and other supported browsers.
Opt-in Management
To start using VWO Engage, you need to add a SmartCode to your website, which prompts visitors to opt-in for receiving push notifications. This opt-in request can be customized to appear on specific pages or on every page that a user visits for the first time.
Easy Segmentation
You can segment your subscribers based on various properties such as devices, browsers, countries, and more. This allows you to send targeted notifications to specific groups of users, enhancing the relevance and effectiveness of your campaigns.
Scheduling and Expiry
VWO Engage allows you to schedule notifications based on different time zones and set expiry dates and times for time-sensitive messages. You can automate the sending of notifications on specific days of the week or based on different segments.
Customization and Tracking
When sending notifications, you can compose a title, message, and include a URL directing users to a specified landing page. You can also preview how the notification looks before sending it and track the performance of your notifications using UTM parameters integrated with Google Analytics.
Cart Abandonment Campaigns
VWO Engage includes features to run cart abandonment campaigns, helping you to re-engage users who have left items in their shopping carts without completing the purchase.
In summary, VWO Engage is a powerful tool for maintaining customer engagement through targeted web push notifications, offering robust segmentation, scheduling, and tracking capabilities to ensure your messages reach the right audience at the right time.