Introduction to Wix eCommerce
Wix eCommerce is a comprehensive platform designed to help users create, manage, and grow a successful online store. With a user-friendly interface and a plethora of features, Wix eCommerce provides everything needed to design, sell, manage, and expand an eCommerce business.
Key Features and Functionality
Storefront and eCommerce Website
- Customizable Templates: Choose from over 500 professional templates to design your store, and customize every aspect to fit your brand.
- Mobile Optimization: Ensure your store looks great on all devices, including desktops, tablets, and mobile phones, using Wix’s advanced mobile editor.
Multichannel Sales
- Multiple Sales Channels: Expand your reach by selling on various platforms such as Facebook, Instagram, Google Shopping, eBay, and more, all managed from a single dashboard.
Global eCommerce
- Multilingual Support: Translate your store into over 90 languages and create local subdomains to cater to an international audience.
- Currency Converter: Allow customers to browse and purchase in their local currencies, enhancing the global shopping experience.
Cart and Checkout
- Secure Checkout: Offer a streamlined and secure checkout process with a free 256-bit SSL certificate and over 50 secure payment gateways.
- Custom Shipping Rates: Set shipping rates based on region, category, weight, or price range, and offer free shipping options to boost sales.
Product Management
- Product Variations: Sell different variations of products, including multiple colors, materials, sizes, and more.
- Multichannel Inventory Management: Manage and sync your inventory across all sales channels from one dashboard, ensuring real-time stock level updates.
- Import/Export Products: Easily import and export product lists using CSV files or third-party apps like Cart2Cart.
Store Management
- Order Management: Handle and track orders, print and pay for shipping labels, and manage refunds all from your Wix dashboard.
- Fulfillment and Shipping: Simplify storage and fulfillment with third-party solutions like ShipBob, and integrate with leading shipping services.
- Business Automations: Streamline your workflow with custom business automations, such as automated reminders and triggered tasks.
Marketing and Promotion
- Built-in SEO Tools: Boost your store’s discoverability with actionable SEO plans, Google indexing, and optimization tools.
- Email Marketing and Social Media: Use built-in tools for email marketing campaigns, Facebook ads, and other social media integrations to promote your store.
Customer Experience
- Integrated Members Area: Create a loyal customer base with exclusive member accounts, offering features like wishlists, order history, and express checkout.
- Live Chat and Reviews: Enhance customer engagement with live chat features and the ability to request product reviews.
Mobile App
- Wix Owner App: Manage your store on the go, including order fulfillment, inventory management, and customer care, all from your mobile device.
Additional Capabilities
- Dropshipping and Print-on-Demand: Integrate with suppliers like Printful, Printify, Modalyst, and Spocket to sell dropshipping and print-on-demand products without managing inventory.
- Advanced Analytics: Track your store’s performance with analytics reports and set up real-time push notifications to stay informed.
Wix eCommerce offers a robust and flexible platform that caters to all aspects of running an online store, from design and product management to marketing and customer care, making it an ideal solution for businesses looking to establish or expand their eCommerce presence.