Yotpo is an end-to-end eCommerce marketing platform designed to help businesses collect, manage, and leverage user-generated content, particularly customer reviews, to enhance their online presence and drive sales.
What Yotpo Does
Yotpo enables eCommerce brands to gather high-quality product reviews and other forms of user-generated content (UGC) that serve as social proof, influencing potential customers’ purchasing decisions. The platform integrates seamlessly with various eCommerce systems, including Shopify, Magento, and others, to streamline the process of collecting, moderating, and displaying customer reviews.Key Features and Functionality
Collection of Reviews
- Yotpo allows businesses to collect product reviews through automated email and SMS review requests. These requests can be customized and sent at specific intervals, such as 14 days after an order is processed.
- The platform supports multi-product review requests and 2-in-1 review requests, which invite customers to write both product and site reviews.
Display and Moderation
- Yotpo provides AI-powered reviews widgets that can be customized to display reviews and star ratings on the website, social media, and search engines like Google. This includes Google Seller Ratings and Google Shopping Ads.
- The platform offers powerful moderation tools to publish, share, and comment on reviews. It also flags negative reviews for immediate attention.
AI-Powered Features
- Yotpo uses AI to highlight top reviews and showcase high-converting snippets from these reviews. The AI also identifies common topics mentioned in reviews through Smart Filters and AI Topic Filters.
- Smart Prompts, powered by AI, guide customers to write detailed and informative reviews by suggesting relevant topics based on previous reviews.
Integration and Compatibility
- Yotpo integrates with various marketing and CRM tools such as Klaviyo, Drip, Omnisend, Listrak, and Fresh Relevance, allowing for automated email follow-up strategies and personalized campaigns.
- It is compatible with multiple eCommerce platforms, including Shopify, Magento, and Adobe Commerce, ensuring seamless integration and automated catalog sync capabilities.
Additional Features
- Yotpo includes features for visual marketing, loyalty programs, referrals, and subscriptions, all designed to create personalized shopping experiences and increase customer lifetime value.
- The platform allows businesses to remove Yotpo branding, exclude specific customers or products from review requests, and manage reviews through helpdesk integrations.
Reporting and Analytics
- Yotpo provides reporting and analytics tools to help businesses make better decisions based on customer feedback. This includes seeing customer review ratings, sentiments, and the last few reviews for products.