Product Overview: Optimizely Data Platform (formerly Zaius)
The Optimizely Data Platform, previously known as Zaius, is a robust Customer Data Platform (CDP) designed to help businesses collect, organize, and analyze customer data from various touchpoints. This platform is integral to enhancing marketing efficiency, improving customer engagement, and driving sales and revenue growth.
What it Does
The Optimizely Data Platform serves as a central hub for aggregating and organizing customer data from multiple sources, creating a unified and comprehensive customer profile. This unified view enables businesses to gain a deeper understanding of their customers’ behaviors, preferences, and interactions, which is crucial for creating personalized and effective marketing strategies.Key Features and Functionality
Harmonization
- The platform includes over 50 pre-built connector apps, such as Shopify, Snowflake, and Zendesk, which facilitate one-click integrations and automated identity resolution with consent management. This allows businesses to quickly create a unified view of their customers across different data sources.
Understanding
- Zaius’s segmentation engine, combined with Optimizely’s behavioral data from experiments and transactional insights from its content and commerce platform, provides advanced customer segmentation. This is further enhanced by artificial intelligence (AI) and machine learning (ML) predictions, offering valuable insights into customer behaviors and preferences.
Action
- The platform offers more than 125 pre-configured marketing orchestration “recipes” that coordinate data flow between platforms for campaigns. These recipes empower marketers to take optimal actions based on the full context of digital performance, driving personalized and relevant customer experiences.
Analytics and Predictions
- The platform includes powerful analytics tools that provide easily deployed analytics for end users. These tools help in making data-driven decisions and are part of a broader trend in digital experience platforms to include such capabilities.
Content and Commerce
- Zaius features a Content Marketing Platform for planning and executing marketing campaigns, a Content Management System for powering dynamic websites, and both Configured and Customized Commerce options for launching and scaling e-commerce shops.
Experimentation
- The platform supports Web Experimentation and Feature Experimentation, allowing businesses to run A/B tests, personalize content, and validate new features to uncover valuable insights and deploy high-quality releases.
Benefits
- Personalization: By providing a complete understanding of customer data, the Optimizely Data Platform enables businesses to create hyper-personalized experiences that drive customer loyalty and maximize ROI.
- Unified Insights: The platform bridges traditionally disconnected data points, bringing them into context to provide a unified view of the customer journey.
- Efficiency: Automated workflows, one-click integrations, and pre-built connectors streamline the data integration process, making it easier for businesses to act on customer data.