Product Overview: Dreams by Snapchat
Snapchat’s latest innovation, “Dreams,” is a groundbreaking feature powered by generative artificial intelligence (AI) that allows users to create and share fantastical, personalized images. Launched on August 29, 2023, Dreams leverages AI to transform users’ selfies into imaginative and unique depictions, enabling them to try on new identities and explore virtual worlds.
What Dreams Does
Dreams allows Snapchat users to generate up to eight AI-created selfies for free, with the option to purchase additional packs of eight images for $0.99 via in-app purchases.
Key Features and Functionality
Personalized Generative AI Model
Users start by taking a few selfies to create a personalized generative AI model. This step ensures that the AI-generated images are tailored to the user’s face and preferences.
Immersive and Interactive Experience
Dreams enables users to adopt new virtual identities, such as becoming a mermaid in an underwater landscape or a Renaissance-era royal. The feature offers an immersive experience where users can explore different scenarios and adjust various parameters to influence the final result, making them active participants in the creative process.
Social Integration
In future updates, users will be able to integrate their friends into their Dreams creations, provided the friends have opted in. This feature promises to enhance social interactions and create more engaging and fun experiences among friends.
Accessibility and Storage
The Dreams feature is accessible through the “Memories” section of the Snapchat app, where users can find a dedicated “Dreams” tab. All generated images are stored in this section, allowing users to easily access and manage their creations.
Continuous Learning and Improvement
The generative AI technology behind Dreams continually learns and adapts based on user interactions, ensuring that the experience evolves and improves over time.
Additional Tools for Snapchat Subscribers
For Snapchat subscribers, additional features include the ability to generate images based on text prompts and use an AI extend tool to improve photos by filling in missing parts of the scene. Subscribers also receive one free pack of eight Dreams per month.
Rollout and Availability
Dreams was initially available in Australia and New Zealand and has since been rolling out globally over several weeks. This feature is part of Snapchat’s broader strategy to enhance user engagement and generate revenue through innovative AI-powered features.
In summary, Snapchat’s Dreams feature is a creative and interactive tool that leverages generative AI to let users transform their selfies into fantastical images, offering a unique, immersive, and socially integrated experience.
