Product Overview of AstraFit
AstraFit is an innovative online fitting room solution designed to enhance the shopping experience for customers in the fashion and retail industry. Here’s a detailed look at what AstraFit does and its key features:
What AstraFit Does
AstraFit is a self-set-up online fitting room that integrates seamlessly into e-commerce websites, allowing customers to try on clothes virtually and receive accurate sizing recommendations. This tool addresses common issues such as generic sizes not fitting all body types and the lack of engagement on online shopping sites.
Key Features and Functionality
Accurate Sizing and Fit Recommendations
AstraFit takes into account both clothes measurements and garment properties, including fabric, material stretchiness, and style details. It also considers the customer’s body measurements, such as chest, waist, hips, and height, to provide precise sizing recommendations. This approach ensures that customers get a better fit, reducing the need for returns and exchanges.
Fit Visualization
The software allows customers to visualize how garments will fit their unique body figures through a virtual mannequin that transforms based on the entered body measurements. This feature includes a “fitting rate” on a 1-to-10 scale, indicating how well the garment fits, along with detailed descriptions of the fit in different areas like the chest, waist, and hips.
Adaptive Human Language Description
AstraFit provides shoppers with an easy-to-understand description of how the garment will fit and feel. This adaptive language helps boost purchase confidence by giving customers a clear idea of the garment’s fit and comfort.
Customization and Integration
The platform is highly customizable, allowing businesses to integrate the online fitting room into their website’s aesthetics. It supports major CMS systems like Magento and Shopify and can be set up independently in a short amount of time, typically within a 20-minute span.
Apparel Recommendations
AstraFit is working on a special filter to suggest apparel that suits unique body figures, addressing the issue of customers having measurements that don’t fit generic size tiers. This feature will help customers find clothes that fit them better, even if their measurements vary across different body parts.
Feedback and Improvement
The software includes a feedback field where users can send suggestions and thoughts to the vendor, helping AstraFit to continuously improve and add new features based on user feedback.
Pricing and Plans
AstraFit offers a range of pricing plans, including a free lifetime plan that includes premium features like Fit Visualization and Adaptive Human Language Description. Other plans include the “S” plan at $45/month, the “M” plan at $419/month, an “Easy Start” plan at $129/month, and custom pricing available upon request.
In summary, AstraFit is a powerful tool for e-commerce businesses, offering accurate sizing recommendations, fit visualization, customizable integration, and personalized apparel suggestions, all designed to enhance customer satisfaction and increase conversion rates.