EON Overview
EON, founded in 2015 by Natasha Franck, is a groundbreaking cloud-based network designed to revolutionize the way products are tracked, managed, and interacted with throughout their entire lifecycle. Here’s a detailed overview of what EON does and its key features:
Product Overview
EON is the world’s first cloud-based network of retail products, aiming to transform commerce by connecting every product to a unique Digital ID. This Digital ID makes products interactive, intelligent, and integral to the circular economy.
Key Features and Functionality
Digital ID and Product Tracking
- Unlike traditional UPC barcodes that only encode the manufacturer and product code, EON’s Digital ID provides a comprehensive digital profile stored in the cloud. This enables traceability, intelligence, and connectivity across the entire product lifecycle.
Circular Economy Integration
- EON integrates with a pre-integrated Marketplace of business partners, including top resale platforms, new applications, and recycling partners. This allows products to be easily connected to resale, recycling, and repair services, supporting circular business models.
Data Protocol and Standardization
- EON has pioneered the Circular Product Data Protocol, a standardized language for Digital IDs. This protocol facilitates the identification and monetization of products through models like rental and resale, and it streamlines the management of product materials for reuse, disassembly, and recycling.
Enhanced Customer Experience
- Each product’s Digital ID is linked to an on-product digital label that consumers can scan to access exclusive content, such as cross-selling opportunities, styling advice, care instructions, and sustainability information. This enhances customer engagement and supports lifelong customer relationships.
Business Intelligence and Analytics
- EON provides analytics capabilities and a developer hub that offer insights into how products are used, interacted with, and moved across their lifecycle. This data can inform supply chain decisions and bolster sustainability promises with aggregated data.
Resale Market Integration
- EON makes it possible for brands to pre-program products for easy resale on preferred platforms, maximizing scale and increasing efficiency in the resale process. This eliminates typical entry barriers for consumers and brands, making the resale process more seamless.
Design and User Interface
- The platform features a modern and intuitive interface that makes the advanced technology accessible and user-friendly. The simplicity of a scannable dataset embedded in products, such as clothing, revolutionizes how people engage with their wardrobes.
Conclusion
In summary, EON is a robust platform that transforms product management by leveraging Digital IDs, integrating with various business partners, and providing valuable data insights. It supports the circular economy, enhances customer experiences, and offers powerful analytics and business intelligence tools.