Good On You is a comprehensive and user-friendly app and website platform designed to help consumers make informed, sustainable, and ethical fashion choices. Here’s an overview of what the product does and its key features:
Purpose and Functionality
Good On You serves as a trusted source for sustainability ratings of fashion brands, aiming to drive a sustainable future by empowering consumers to make better shopping decisions. The platform rates brands based on their impact on people, the planet, and animals, aligning with the UN Sustainable Development Goal 12: “Ensure sustainable production and consumption patterns”.
Key Features
Brand Ratings
The app evaluates over 6,000 brands, including mainstream fashion and beauty labels as well as smaller, more ethical brands. Each brand is rated on a five-level scale: from “We Avoid” (1) to “Great” (5), with individual scores for labour, environment, and animal welfare. This rating system is based on rigorous assessment criteria, including data from company reports, certifications like FairTrade and Global Organic Textile Standard, and reports from NGOs such as Greenpeace.
User Interface and Search
Users can easily search for brands by name, and the app provides a summary of the brand’s ethical performance. If a brand is not listed, users can suggest it, and the Good On You team will rate it and add it to the list. The app also allows users to search by product category, refine searches by criteria like price range and target audience, and find alternative brands with better ratings.
Feedback and Engagement
Users can directly message brands through the app to provide feedback, encourage improvement, or ask questions. This feature enables consumers to engage with brands in a direct and impactful way.
Additional Resources
The app includes various resources such as:
- Sustainability Tips and Guides: Users can access articles, style edits, and deep dives into ethical issues like leather and plastic.
- News Updates: Stay informed about the latest in eco-conscious fashion.
- Offers Section: Find discounts and sales from high-rated brands.
- Made From Guide: Learn about the environmental impact of different fabrics and materials.
Location Services
The app can provide information about brands available for purchase near the user’s location, listing the closest retailers and suggesting alternative brands if the searched brand does not meet the user’s ethical standards.
Community Impact
Good On You harnesses the collective power of its users to create a movement for change. By choosing to shop from better-rated brands, users contribute to a broader shift towards more sustainable and fair retail practices.
In summary, Good On You is an indispensable tool for anyone looking to incorporate sustainability and ethics into their fashion choices, providing a simple, reliable, and comprehensive way to make informed decisions and support brands that align with their values.