Product Overview of Intelistyle
Intelistyle is an innovative AI-powered fashion styling platform designed to personalize the customer experience for fashion retailers. Founded in 2017 and based in London, UK, Intelistyle leverages artificial intelligence to provide tailored styling advice, enhance online shopping, and optimize conversion rates.
Key Features and Functionality
AI-Powered Styling
Intelistyle uses advanced AI algorithms to analyze the latest fashion trends, customer preferences, and unique needs to generate instant and personalized outfit recommendations. This includes suggestions for both clothes customers already own and those they are considering purchasing.
Virtual Try-On
The platform offers a virtual try-on feature, allowing customers to visualize how garments look on different body types and skin tones without the need for physical try-ons. This includes full outfits on virtual models and virtual product photography, enhancing the online shopping experience.
Personalized Shopping Journeys
Intelistyle creates hyper-personalized shopping experiences by providing recommendations based on customers’ body types, skin tones, hair colors, and personal style. This personalization extends to homepage and search results, email promotions, and ad retargeting, ensuring that customers receive relevant and appealing offers.
Visual Search
Customers can search for products by uploading images, which the AI matches with similar or complementary items. This visual search capability enhances product discovery and makes the shopping process more intuitive.
Automated Product Tagging and Categorization
Intelistyle streamlines product categorization through AI-driven tagging, improving searchability and the overall efficiency of the e-commerce platform.
Complete-the-Look Recommendations
The platform offers “Complete The Look” recommendations, suggesting entire outfits for various occasions, body types, and styles. This feature helps customers find matching items and encourages upselling and cross-selling opportunities.
Omnichannel Ecosystem
Intelistyle ensures a consistent customer experience across online, digital, and social media channels, providing a seamless shopping journey regardless of the platform.
Integration and Scalability
The platform is designed for easy integration with major e-commerce platforms, requiring only a one-line integration code. This makes it accessible and adaptable for retailers of all sizes.
Benefits for Retailers and Customers
- Reduced Return Rates: By providing accurate size recommendations and style matches, Intelistyle helps retailers minimize costly returns and exchanges.
- Increased Conversion and Basket Size: Personalized recommendations and virtual try-on features enhance the shopping experience, leading to higher conversion rates and larger basket sizes.
- Enhanced Customer Engagement: Tailored email recommendations, ad retargeting, and personalized landing pages keep customers engaged and increase repeat purchases.
Overall, Intelistyle’s AI-powered styling solutions aim to revolutionize the fashion retail industry by offering a highly personalized, efficient, and engaging shopping experience for customers, while driving business growth and optimization for retailers.