Product Overview of Lily AI
Lily AI is a cutting-edge retail technology platform designed to enhance the e-commerce experience by leveraging advanced artificial intelligence, particularly in the areas of emotion intelligence, natural language processing, computer vision, and machine learning.
What Lily AI Does
Lily AI transforms the shopping experience for consumers by analyzing customer emotions, preferences, and behaviors to deliver highly personalized product recommendations and enriched product attributes. This approach helps retailers and brands bridge the gap between “merchant-speak” and “customer-speak,” ensuring that product descriptions and attributes align with the language customers use when searching and shopping.
Key Features and Functionality
Emotion Intelligence and Personalized Recommendations
Lily AI uses Emotion Intelligence technology to analyze customer emotions and preferences, enabling the platform to provide tailored shopping experiences that boost user interaction and increase conversion rates.
No-Code Product Attributes Platform
The platform offers a no-code product attributes platform that allows retailers to seamlessly ingest products from their merchandise catalog, process them for enrichment, and propagate the updated product data across various online touchpoints. This includes integrations with Google Merchant Center, Shopify, Algolia, Bloomreach, and more, facilitating enhanced discovery, increased return-on-ad-spend (ROAS), and improved organic search performance.
Automated Product Attribution
Lily AI automates product attribution, enabling on-demand activation of enriched product attributes. The platform supports agnostic catalog ingestion via API or flat file, automatic retrieval and enrichment of new products, and return synchronization for timely activation.
AI-Generated Product Descriptions
The platform generates customized product and marketing copy using real customer language, including subjective terms like occasions, styles, and trends. These descriptions are optimized for engagement and revenue, ensuring they are readable, Google search-friendly, and aligned with the brand’s voice and customer preferences.
Comprehensive Reporting and Analytics
Lily AI provides a comprehensive reporting suite to analyze data enrichment activities and measure the impact of the enriched product attributes. This includes A/B testing and impact measurement across Google’s surfaces, helping retailers make informed decisions and continuously improve their strategies.
Integration and Operationalization
The platform features a robust application layer with intelligent workflows that ensure data is ingested, enriched, and returned to be effectively operationalized. Integrations with various eCommerce platforms and tools eliminate the need for manual configuration, customization, or updates.
Continuous Improvement
Lily AI continuously adapts to changes in customer behaviors and market trends, ensuring that the insights and recommendations delivered are always up-to-date and optimized for driving conversions. The platform monitors performance and adjusts its models accordingly to maintain high-quality AI-powered product attribute management.
Benefits
- Enhanced Customer Engagement: Personalized shopping experiences based on emotional and preference data.
- Improved Conversion Rates: Increased sales through more relevant product recommendations.
- Scalable Solutions: Supports various sizes of retail operations, from small businesses to large enterprises.
- Data-Driven Decisions: Provides actionable insights through real-time analytics.
- Efficient Processes: Automates tasks such as product description generation, reducing errors and increasing consistency in tone and voice.
Overall, Lily AI is a powerful tool for retailers and brands looking to optimize their e-commerce strategies, enhance customer shopping experiences, and drive significant revenue growth through advanced AI-driven insights and personalized recommendations.