What Metail Does
Metail enables users to virtually try on clothes, eliminating the guesswork associated with online shopping. The platform uses advanced 3D visualization technology to create a personalized virtual model of the user, known as a ‘MeModel,’ which can be used to try on various garments virtually.
Key Features and Functionality
Virtual Fitting Room
Users can upload a photo and input a few basic measurements to create their MeModel. This virtual representation allows them to see how different garments fit and look without the need for physical try-ons.
Accurate 3D Garment Models
Each garment is professionally photographed and digitized to capture every detail, including wrinkles, pleats, and folds, ensuring that the digital images look exactly as they do in-store.
Composed Photography
Metail’s technology simplifies the modeling process for retailers. It only requires shooting each model once, and then captures the clothing collection separately. This approach enables retailers to scale their models more easily and reduces the time needed to showcase products.
Generative AI (EcoShot)
Metail has integrated Generative AI techniques into its platform, known as EcoShot. This technology allows for the rapid creation of AI-generated models with realistic and dynamic poses, significantly reducing the time and resources needed for traditional photoshoots. EcoShot can produce models that match specific client needs, including various looks, skin tones, and hair styles, and can generate multiple poses per model.
Sustainability
The use of 3D garments and AI-generated models helps reduce the environmental impact associated with manufacturing, shipping, and photographing physical samples. This approach makes the process more sustainable and efficient.
Real-Time Rendering and Analytics
Metail’s infrastructure includes a backend for producing digital models of garments and a production side that handles body model prediction, garment modeling, real-time rendering, and data analytics. This comprehensive system ensures a seamless and accurate virtual try-on experience.
Flexibility and Adaptability
The platform offers unmatched flexibility, allowing brands to showcase products on multiple models with different sizes and looks. This adaptability helps in creating a more personalized and realistic shopping experience for customers.
In summary, Metail’s technology combines 3D visualization, virtual fitting, and Generative AI to provide an innovative, efficient, and sustainable solution for both consumers and retailers in the fashion industry.