Product Overview of Moda Operandi
Moda Operandi is a pioneering online luxury fashion retailer that has revolutionized the way consumers engage with high-end fashion. Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, the platform connects fashion enthusiasts worldwide with esteemed and emerging designers.
Key Features and Functionality
1. Online Trunk Shows
Moda Operandi’s core offering is its online trunk shows, which allow customers to pre-order next-season’s styles directly from designers immediately after they are showcased on the runway. This model bridges the traditional gap between fashion weeks and retail availability, enabling customers to secure exclusive items months before they hit traditional retail stores.
2. Designer Partnerships
The platform partners with over 700 designers, including both established names and emerging talents. This extensive network ensures a diverse and curated selection of women’s and men’s ready-to-wear, jewelry, accessories, and home decor.
3. Pre-Order and Production Process
Customers can place orders by paying a 50% deposit, with the balance due when the item is ready to be shipped. The designers produce the items based on confirmed orders, which are then shipped to Moda Operandi for quality control before being delivered to the customer. This approach significantly reduces inventory risk and ensures that items are produced only as ordered.
4. Curated Boutique Sales
In addition to trunk shows, Moda Operandi features a curated boutique section where customers can purchase in-season luxury items directly. This dual revenue model enhances the shopping experience by offering both pre-order and immediate purchase options.
5. Global Reach and Personalized Service
With a robust global network, Moda Operandi ships to over 125 countries. The platform also offers personal stylists and physical showrooms, providing a personalized and exclusive shopping experience for its customers.
6. Revenue Model
Moda Operandi generates revenue through a commission-based structure on pre-orders and sales from the boutique section. Additional revenue streams come from advertising and partnerships with luxury brands.
7. Curated Selection and Quality Assurance
The platform is known for its carefully curated selection of luxury items, ensuring that every piece meets high-quality standards. This curation extends to their recent expansion into beauty products, where a discerning eye is applied to select the best products for customers.
8. Innovation and Customer Centricity
Moda Operandi is committed to innovation, constantly exploring new ideas and technologies to enhance the customer experience. The company places a strong emphasis on customer centricity, striving to provide exceptional service and personalized experiences.
By combining these features, Moda Operandi offers a unique and innovative platform that democratizes access to luxury fashion, empowers fashion enthusiasts, and redefines the luxury fashion retail landscape.